January 29, 2026 -- Tomasello Winery, New Jersey’s oldest and largest production winery and a proud member of the Specialty Food Association for decades, is excited to announce its very first non-alcoholic beverage in their 93-year history. Fittingly, this milestone product is crafted from the superfruit “Highbush Cultivated Blueberries.” The product is called IncrediBlu, a 100% pure Blueberry juice – no alcohol, no additives, and no preservatives. All natural and produced exclusively from 100% blueberries grown in Hammonton, New Jersey, IncrediBlu celebrates the place where it all began nearly 125 years ago.
Since 1933, Tomasello Winery has been located in Hammonton New Jersey – the very town President Ronald Reagan proclaimed, “The Blueberry Capital of the World.” In Whitesbog, New Jersey, a few miles north of Hammonton, Elizabeth Coleman White found wild blueberries growing in the woods right next to her families cultivated cranberry farms. Mrs. White transplanted these wild bushes and began propagating them separately from their Cranberry Bogs. In 1906, Mrs. White invited Dr. Frederick V. Coville, a Botanist from the USDA, to begin extensive research on this wild berry found growing in the woods. The rest is history.
As a Winery rooted in the Blueberry Capital, Tomasello was the very first to develop a 100% Blueberry Wine 30 years ago. Its popularity spread to the the shores of the Pacific Rim in countries such as Japan, Korea, Taiwan, Hong Kong, and Mainland China. Over the years, the Tomasello’s expanded its blueberry portfolio to include Sparkling Blueberry, Blueberry Hard Cider, Blueberry Moscato and Blueberry Forte. Now, the Tomasello Family is again first to market, with a non-alcoholic 100% natural powerhouse beverage, loaded with the highest phenolics and anthocyanins. The IncrediBlu product line includes both a juice and a “Frizzante” (slightly carbonated) option. The juice is offered in a 500ml bottle, while Frizzante is offered in a 750ml bottle.
What began in southern New Jersey over a century ago is now worldwide. Everyone is growing some form of blueberry these days, but do they taste the same? “We are in the Napa Valley of Blueberries” says Jack Tomasello. “No place on earth has blueberries that taste this great. We have the perfect soil and climate for the perfect blueberry to produce the perfect blueberry juice – it’s just that simple.” claims Tomasello.
IncrediBlu is now available for domestic and international distribution to anyone looking for a special new beverage. For more information regarding purchasing and distribution please visit their website www.tomasellowinery.com or call at 1-800-MMM-WINE.