Buffalo, New York, Oct. 15 2025, Top Seedz maker of Seed Snacks is proud to announce that its Bake-at-Home Cracker Mix has been named a Finalist for the Specialty Food Association’s 2026 sofi Awards, a distinguished honor recognizing the best specialty food products of the year.
The annual sofi Awards have celebrated excellence and innovation in specialty food since 1972. This year’s winners will be announced live in a ceremony at the Specialty Food Association (SFA)’s newest trade show, Winter Fancy Faire*, January 11-13, 2026, in San Diego, California.
“Being recognized as a sofi Finalist is a huge honor,” said Rebecca Brady, Founder and CEO, Top Seedz. “Top Seedz represents real, nourishing food and this recognition tells us we’re on the right path to getting it right. It’s a win for our team, our community, and everyone who believes great food starts with simple, honest ingredients.”
Bake-at-Home Cracker Mix stood out among more than 1,200 entries, judged by a panel of specialty food buyers in a blind tasting. Products were evaluated based on flavor, appearance, texture, aroma, ingredient quality, and innovation.
“There are thousands of food and beverage products that are sold on store shelves and yet amidst the multitude of options, these finalists have risen above their peers to receive top scores from our expert judging panel of buyers,” said Bill Lynch, president of the Specialty Food Association. “Congratulations to Top Seedz and all the 2026 sofi Award Finalists!”
“We created our Bake-at-Home Cracker Mix so our customers could enjoy fresh crackers whenever they want—at a price that makes sense, with each mix making two boxes for the price of one. It’s a chance to impress friends (and maybe even the in-laws) while adding your own flair with herbs and spices to truly make it your own.” Attendees at Winter FancyFaire* 2026 can sample Top Seedz Bake-at-Home Cracker Mix at booth 1840.
“Being named a 2026 sofi™ Award finalist adds to an already defining year for Top Seedz - one where we brought our new 35,000 sq. ft. facility online, successfully onboarded and delivered our first purchase order to Costco, and grew sales by 50%. Together, these milestones reflect the incredible momentum of our team and the growing belief in what we’re building.”
“This recognition helps open the door to new channels in 2026,” Brady said. “In the coming months, you can expect to see Top Seedz on your next flight—or tucked into your favorite grab-and-go lunch.” The sofi Awards are considered the top honor in the $219-billion specialty food industry. Past winners have included some of today’s most recognizable and successful brands such as Ben & Jerry’s, Kettle Chips, Fage Yogurt, Stonewall Kitchen and Vermont Creamery
For more information on Top Seedz and Bake-at-Home Cracker Mix visit www.topseedz.com or follow on Instagram or Facebook at topseedzsnacks.
About Top Seedz:
Founded in 2017 by Rebecca Brady in Buffalo NY, Top Seedz is a women-owned business, making gourmet, seed based, gluten-free, and vegan snacks. Top Seedz uses certified organic and kosher ingredients to make a range of Crackers, Roasted Seeds and a convenient bake-at-home Cracker Mix. They're available online and in over 3,000 stores nationwide. For more information, please visit www.topseedz.com.
About the Specialty Food Association:
The Specialty Food Association (SFA) was founded in 1952 and is the not-for-profit trade association of the $219-billion specialty food industry. Representing more than 4,000 businesses worldwide, SFA champions industry participation and success for a diverse community of makers, buyers, importers, distributors, and service providers by producing events, programs, and year-round resources and education. SFA owns and operates the Summer Fancy Food Show, Winter FancyFaire*, and the sofi™ Awards, which have honored excellence in specialty food and beverage annually since 1972. SFA also produces the e-newsletter Specialty Food SmartBrief, the Trendspotter Panel annual predictions and Show reports. Find out more at Specialtyfood.com, and connect with SFA on LinkedIn, Instagram, TikTok, Facebook, and X.
Media Contact For Top Seedz
Rebecca Brady
Founder and CEO
[email protected]
716 380 2612
Media Contact for the Specialty Food Association: