Buffalo, New York, January 13, 2026 — Top Seedz, maker of premium seed-based snacks, is proud to announce that its Bake-at-Home Cracker Mix has been named Winner of the Baking Ingredients category at the 2026 sofi™ Awards — and has gone on to earn the industry’s highest honor, Food Product of the Year.
Presented by the Specialty Food Association (SFA), the sofi Awards are the longest-running and most prestigious awards program in the specialty food industry, recognizing excellence, innovation, and outstanding taste since 1972.
“This is one of those moments where you stop, take a breath, and feel incredibly proud,” said Rebecca Brady, Founder and CEO of Top Seedz. “To win our category was thrilling — but to then be named Food Product of the Year is beyond anything we imagined. This award belongs to our team, our community, and everyone who believes that simple, honest ingredients can create something truly special.”
The Bake-at-Home Cracker Mix stood out among more than 1,200 entries, evaluated through blind tastings by a panel of specialty food buyers. Products were judged on flavor, texture, appearance, aroma, ingredient quality, and innovation. The judges recognized Top Seedz for delivering exceptional taste while empowering customers to bake fresh crackers at home, customize flavors, and enjoy premium quality at an accessible price point.
“There are thousands of food and beverage products that are sold on store shelves and yet amidst the multitude of options, these finalists have risen above their peers to receive top scores from our expert judging panel of buyers,” said Bill Lynch, president of the Specialty Food Association. “Congratulations to Top Seedz and all the 2026 sofi Award Finalists!”
Top Seedz created the Bake-at-Home Cracker Mix to offer flexibility, freshness, and value — with each mix producing the equivalent of two boxes of crackers for the price of one. Customers can personalize their crackers with herbs, spices, or seeds, making it a product that blends convenience with creativity.
The win caps off a defining year for the Buffalo-based company. In 2025, Top Seedz:
-
Opened a new 35,000 sq. ft. production facility
-
Successfully onboarded and delivered its first Big-Box Store purchase order
-
Achieved 50% year-over-year sales growth
“This recognition opens doors,” Brady added. “In 2026, we hope you’ll see Top Seedz showing up in new places — from airline snack baskets to grab-and-go lunches — as more people discover what real, nourishing food can be.”
The sofi Awards are considered the top honor in the $219-billion specialty food industry, with past winners including Ben & Jerry’s, Kettle Chips, Fage Yogurt, Stonewall Kitchen, and Vermont Creamery.
For more information about Top Seedz and its award-winning Bake-at-Home Cracker Mix, visit www.topseedz.com or follow @topseedzsnacks on Instagram and Facebook.
About Top Seedz
Founded in 2017 by Rebecca Brady in Buffalo, New York, Top Seedz is a women-owned company making gourmet, seed-based, gluten-free, and vegan snacks. Using certified organic and kosher ingredients, Top Seedz produces a range of crackers, roasted seeds, and its innovative Bake-at-Home Cracker Mix. Products are available online and in more than 3,000 stores nationwide.
Learn more at www.topseedz.com.
About the Specialty Food Association
Founded in 1952, the Specialty Food Association (SFA) is the not-for-profit trade association for the $219-billion specialty food industry. Representing more than 4,000 businesses worldwide, SFA produces the Summer Fancy Food Show, Winter FancyFaire*, and the sofi™ Awards, which have honored excellence in specialty food and beverage annually since 1972. Learn more at Specialtyfood.com.
Media Contact – Top Seedz
Rebecca Brady
Founder & CEO
[email protected]
716-380-2612
Media Contact – Specialty Food Association