LOS ANGELES, Calif. (June 23, 2023) – Stratus Group, maker of healthy, functional and delicious beverages, will showcase its full product lines for Perfect Hydration Alkaline Water and Koe Kombucha at the 2023 Summer Fancy Food Show in booth #5457.
Perfect Hydration Alkaline Water is on a mission to offer athletes and active people better hydration with premium and refreshing alkaline water in sustainable packaging. Alkaline water is the fastest growing subsegment of the booming water category, and Perfect Hydration is answering this market demand with 9x purified, domestically sourced, refreshing alkaline water available exclusively in recyclable and recycled packaging (rPET-1). Every drop is filtered and alkalized through a proprietary process, resulting in a unique blend of electrolyte minerals and a 9.5+ pH level that supports faster hydration and better performance.
Strategic partnerships and distribution expansion have propelled Perfect Hydration Alkaline Water to be one of the fastest growing brands in the water category this year. Perfect Hydration was recently named the Official Water of the 2023 NOBULL CrossFit Games, which makes the brand the sole water for athletes, competitors, coaches, trainers, and more throughout the 2023 season. In addition to CrossFit, Perfect Hydration’s athlete partners, including Julian Edelman (ambassador and investor), Kendell Williams (2x Olympian), Sierra Blair (pro rock climber), James Karinchak (MLB Cleveland), and more, are making waves in their sports and are dedicated to drinking Perfect Hydration to support their fitness goals and performance. On distribution expansion, Perfect Hydration has secured new partnerships with Columbia Distributing, Jacksons Convenience, Shoprite, Central Markets and more, helping to expand the brand into new channels and geographic regions since the start of 2023.
Koe is kombucha, only better! Crowd-pleasing flavors and a unique formula that packs billions of live pharmaceutical grade probiotics and 250% or more of the recommended daily value of vitamin C make for a super powerful combination that supports both gut health and immunity. In addition to these stellar benefits, Koe’s crave-able taste attracts a much broader audience than most of the brands in the space. Instead of that funky, sour, vinegar-y taste you get from most other kombuchas, Koe tastes like fruit, as it’s made with organic fruit juice and sparkling water. Available in six juicy flavors, Koe is low in sugar and calories and made without artificial ingredients, so it can be enjoyed without the guilt of a soda, sugary juice or diet drink.
In the past six months, Koe has been focused on impactful distribution gains in the US and internationally. New partnerships include Columbia Distributing along with placements at Jacksons Convenience, Giant Food Stores, Walmart.com, ShopRite, Woodman’s, and more. Koe’s international footprint has expanded into the U.S. Virgin Islands, Bermuda, Puerto Rico, and Honduras. With this, Koe continues to increase availability across channels, which has been a priority for the brand since seeing a lack of healthy options in c-stores and small format retail. Koe’s success in this endeavor is clear as it is earning the highest percentage of repeat household purchases for kombucha in the convenience channel (source: Numerator).
“We’re so excited to have a presence at the Fancy Food Show and share our refreshing and healthy functional beverages with specialty retailers, foodservice operators and more,” said Louisa Lawless, Chief Strategy Officer for Perfect Hydration and Koe Kombucha. “Functional beverages are continuing to trend and we’re committed to providing shoppers with unique options that taste amazing, deliver real health benefits, and are widely accessible. We hope you’ll stop by for a sip (or two!).”
FFS attendees are invited to stop by booth #5457 for more information and samples. Please contact Jared Smith at [email protected] for sales inquiries.
ABOUT KOE
Koe is kombucha, only better! Without any of the funky, sour, vinegar-y taste and strange floaties you find in other kombuchas, LA-based Koe boasts real fruit flavor, gut-health benefits and immunity support. It’s kombucha (fermented and all!), without the weird.
Available in six juicy flavors, Koe is made with organic fruit juice, live probiotics, and refreshing sparkling water to create a crave-able drink with real health benefits. At just 25 calories and 5-6g of sugar per can, Koe delivers billions of premium probiotics, 15mg of caffeine, over 250% of the recommended daily value of Vitamin C, all without artificial sweeteners, flavors, or stabilizers.
ABOUT PERFECT HYDRATION ALKALINE WATER
Perfect Hydration Alkaline Water is elevating the water industry with 9x purified, domestically sourced, refreshing alkaline water available exclusively in recyclable and recycled packaging. Every drop goes through a proprietary filtration and alkalizing process, resulting in a unique blend of electrolyte minerals and a 9.5+ pH (for reference, most other bottled waters only have a 7 pH), without the addition of sodium or chlorine. Perfect Hydration is committed to providing the finest water in better packages so we can sip crisp, refreshing water without sacrificing the health of our planet.
Perfect Hydration’s commitment to sustainability starts with local sourcing and responsible packaging. All Perfect Hydration Alkaline Water is bottled in the U.S., which means less international shipping and a lighter carbon footprint than most other water brands. Every bottle is made using 100% post-consumer recycled PET-1 plastic (rPET-1), and is 100% recyclable and BPA-Free. Perfect Hydration even offers the only Gallon of alkaline water in a 100% recycled plastic vessel. The brand is also one of the first to offer still water in aluminum cans. Unlike tetra packs or cartons, aluminum is infinitely recyclable in US waste streams, which means it can be recycled repeatedly while retaining its properties indefinitely.