Day Out Protein Balls and Vesucre Vegan Desserts Make ShopRite Debut After Winning Wakefern's Total Store Local Supplier Summit
Keasbey, NJ (June 17, 2025) – Just in time for summer, two remarkable female entrepreneurs will see their products hit ShopRite shelves, marking the culmination of their inspiring journeys and participation in Wakefern Food Corp.’s Total Store Local Supplier Summit in 2024. Becky Dheri and Sarah Hartmann, winners of Wakefern’s summit, exemplify the passion and dedication that Wakefern values in its local suppliers.
Becky Dheri, a pharmacist turned food entrepreneur from Fair Haven, NJ, founded Day Out in 2019 to provide convenient, healthy snacks that combine homemade flavor with nutrient-dense ingredients. Her bite-sized protein balls, naturally sweetened and available in flavors like cinnamon bun and brownie batter, are perfect for busy, health-conscious individuals.
Sarah Hartmann, based in Oneonta, NY, founded Vesucre to bring indulgent plant-based frozen desserts to life. Her vegan treats, free from dairy, soy, gluten and refined sugar, offer a creamy, better-for-you alternative to traditional ice cream. Vesucre distinguishes itself through its commitment to sustainability as a zero-waste company and its dedication to empowering neurodiverse individuals within its workforce.
Vesucre can be found in the Frozen Food Aisle at most ShopRite stores and Day Out snacks in the Grocery Nutritional Aisle.
Dheri and Hartmann stood out during Wakefern’s Total Store Local Supplier Summit, a program designed to identify and support local suppliers who create exceptional products. Both entrepreneurs impressed the judges with their delicious creations while displaying their dedication, determination and strong ties to their communities through their women-owned businesses. These qualities earned their products a place at ShopRite and, potentially, other Wakefern Food Corp. supermarket banners. Wakefern is the largest retailer-owned supermarket cooperative in the U.S. with family-owned member companies that operate stores under the ShopRite, Price Rite Marketplace, The Fresh Grocer, Dearborn Market, Di Bruno Bros., Gourmet Garage and Fairway Market banners.
“At Wakefern, we’re passionate about championing local businesses and supporting entrepreneurs who inspire others with their stories,” said Darren Caudill, Chief Sales Officer for Wakefern. “We are thrilled to introduce Day Out and Vesucre products to our customers starting this June. Both Becky and Sarah are creating more than just great products — they are also making a positive impact in their communities.”
Wakefern’s commitment to supporting local farmers, businesses and brands is central to its mission of empowering small businesses to thrive in a competitive marketplace. Programs like the Total Store Local Supplier Summit have introduced a range of innovative products to Wakefern’s private label lines, Bowl & Basket and Wholesome Pantry, which have further diversified its high-quality offerings.
The addition of Day Out protein balls and Vesucre vegan frozen desserts represents Wakefern’s ongoing commitment to offering products that combine quality, flavor and community values.
About Wakefern Food Corp.
From a small, local cooperative that began with eight grocery store owners, Wakefern Food Corp. has grown into the largest retailer-owned cooperative in the United States. Founded in 1946, the cooperative comprises nearly 50 member families that today independently own and operate hundreds of supermarkets under the ShopRite, Price Rite Marketplace, The Fresh Grocer, Dearborn Market, Gourmet Garage, Fairway Market, and Di Bruno Bros. banners in New Jersey, New York, Connecticut, Pennsylvania, Maryland, Delaware, Massachusetts, New Hampshire and Rhode Island. For more information, please visit www.wakefern.com.
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