Ayurvedist launches longevity-focused, organic, dosha-based teas as consumers push back against supplement overload.
SAN FRANCISCO — The U.S. herbal supplement market reached $13.2 billion in annual sales, according to the American Botanical Council’s HerbalGram Market Report.[1] Ashwagandha alone generated more than $144 million in mainstream retail sales, ranking among the top-selling herbs in the United States.[1]
While demand for supplements continues to rise, consumer behavior is evolving.
According to the 2025 SPINS State of the Industries Report, shoppers are increasingly “shifting toward natural, multifunctional formats.”[2] Liquid formats grew +11% year over year across brick-and-mortar and Amazon, while gummies and tablets declined (-3%). Online, liquid formats grew +17%, reflecting accelerating demand for non-pill delivery systems.[2]
Deepika Phakke believes this signals a deeper shift.
After more than a decade helping scale Google’s $30 billion advertising business, Phakke left to build sustainable consumer products. She is now focused on Ayurvedist, a longevity-focused tea brand rooted in traditional Ayurvedic principles.
“Western dosing logic applied to Eastern herbs is distorting Ayurveda,” says Phakke. “These plants were never meant to be taken out of context and megadosed.”
A Shift Away From Stimulant Culture
The broader longevity economy is projected to reach the multi-trillion-dollar range over the coming decade as aging populations prioritize inflammation management, gut health, metabolic health, and nervous system regulation.[3]
As consumers reconsider stimulant-heavy formats — from high-dose caffeine to concentrated herbal extracts — liquid and multifunctional delivery systems are gaining traction.
Capsules are not disappearing; they remain strong in online retail. But consumers are diversifying how they ingest wellness.
Ayurvedist teas sit at the intersection of:
- Whole-herb formulations
- Balanced proportions
- Lower stimulation
- Cultural familiarity
“A pill is transactional,” says Phakke. “Tea is relational. Longevity isn’t about intensity — it’s about consistency.”
Unlike isolated extract capsules, Ayurvedist’s four dosha-based blends — Vata, Pitta, Kapha, and Tridosha — use whole herbs including turmeric, triphala, ginger, cinnamon, black pepper, and ashwagandha. The blends are caffeine-free and proportioned according to Ayurvedic principles rather than high-dose extract logic.
Ayurvedist invites consumers to think about longevity less as a hack — and more as a lifestyle.
Retail Expansion Strategy
Currently stocked in more than 50+ independent retailers, Ayurvedist is preparing for broader retail expansion in 2026 across natural grocery, co-ops, and specialty wellness channels.
As supplement fatigue rises and consumers seek alternatives to high-intensity optimization, beverage-based longevity formats may represent the next chapter of category growth.
In a market built on amplification, Ayurvedist is betting on moderation.
And increasingly, moderation is what consumers appear to want.
Contact: [email protected]
Website: https://ayurvedist.co/
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Sources
[1] American Botanical Council, HerbalGram Market Report 2024: Herb Market Report – 2023 Sales Data, reporting U.S. herbal supplement sales exceeding $13.2B; Ashwagandha retail sales approximately $144.45M.
[2] SPINS, State of the Industries 2025, 52 weeks ending 12/29/24. Report notes shoppers are seeking alternatives to stimulants and shows YOY growth of +11% for Liquid formats across brick-and-mortar and Amazon; +17% growth for Liquid formats online; gummies and tablets showing negative growth.
[3] Industry longevity market projections from global aging and health optimization sector analyses (multi-trillion-dollar projections over coming decade).