San Francisco, California – [August 25, 2025] – WizCommerce, an AI-powered sales and ecommerce platform for wholesale distributors, has raised $8 million in Series A funding led by Peak XV Partners (formerly Sequoia India), with continued support from existing investors. The platform is on a mission to erase outdated, patchwork systems behind distribution, from spreadsheets to slow portals, and rebuild the stack with AI at the center.
As tariffs, freight costs, and operational inefficiencies compress margins across the industry, WizCommerce is giving distributors a new path to profitable growth. From AI-powered quoting to personalized storefronts and AI powered product content, the platform turns complex processes into fast, intelligent workflows, empowering reps and making life easier for buyers.
Over 700 sales reps and 300K+ buyers already use WizCommerce across categories like home décor, furniture, lighting, gift, and general merchandise.
“We didn’t raise this round to patch a broken system, we raised it to erase the old way entirely,” said Div Makkar, co-founder and CEO of WizCommerce. “Distributors don't need more tools, they need a smarter operating system. In a few years, AI will be core to how this industry moves: orders will write themselves, content will be auto-generated, and reps will have superpowers. That’s the future we’re building.”
WizCommerce has launched Kai, the industry’s first AI sales assistant that boosts rep performance 10x by surfacing opportunities, prepping meetings, recommending products, and automating follow-ups, freeing reps to focus on core selling. With its new fundraise, WizCommerce will double down on AI to build an AI workforce for distributors across both back and front office functions.
WizCommerce is already working with many of the category leading distributors in the industry like Turkana Foods, Dakota’s Best, Avandium Trading, Arteriors Home, and Loloi Rugs.
“What stands out is how consistently WizCommerce earns praise from both reps and buyers,” said Rishen Kapoor, VP at Peak XV Partners. “Reps tell us it’s the tool they open first, and buyers appreciate the simpler ordering process. It’s uncommon to see a platform improve internal workflows and customer experience at once. With hundreds of reps and thousands of buyers already using it, WizCommerce is on track to become a core part of the wholesale distribution tech stack.”
Rishen Kapoor added, “Distribution is still largely run on legacy systems. WizCommerce is addressing that gap with an AI‑first product built for the industry’s day‑to‑day needs. Their early traction shows they’re well‑placed to lead the shift.”
“WizCommerce has been a game-changer for us. What used to take 20–30 minutes now takes just a few clicks. Seamless ERP integration, faster order processing, and responsive support have transformed the way our team works,” said Agha Ali, General Manager at Turkana Foods. “What excites me most is the AI tools WizCommerce is building, especially Kai, we see huge potential in smarter product discovery, faster order recommendations, and real-time insights to take our sales reps and operations to the next level.”
For more information, visit https://wizcommerce.com/ or write to [email protected].