New York, NY — 6/25/25 — YAX Snacks, a vibrant new brand celebrating ancestral ingredients and sustainable farming from the Yucatán Peninsula, is proud to debut its first product line: Chaya Tortilla Chips, launching at the 2025 Summer Fancy Food Show at Booth 508 in the River Pavilion.
Our tortilla chips are crafted with Chaya, an ancestral leafy green known for its nutrient density and umami flavor, these tortilla chips offer a new take on classic snacks that are delicious, nutritious, and honor the traditional flavors and people of the Yucatán.
“We’re excited to introduce something truly unique to the market,” said Nicki Schroeder, Co-founder of YAX. “Chaya has been used in the Yucatán for generations, and we’re honored to share it in a way that’s both modern and meaningful, and really tasty!”
Nutritional Wins for Chaya:
- 2x–3x the protein of kale or spinach
- Up to 5x the iron of spinach, big for energy and circulation
- Off-the-charts Vitamin C, natural immune support
- Very high Vitamin A, essential for eyes, skin, and immunity
Made with Purpose
- Grown regeneratively in the southern Yucatán by smallholder farmers
- Naturally gluten-free, made with Chaya and Nixtamalized Corn
- Available in flavors like 1- Yucatan Sea Salt, 2 - Sour Orange, Habanero and Sea Salt,
3 - Garlic Green Onion and Crema 4 - Chaya with Tangy Cheese 5 - Charred Yucatán Chile and Spice - YAX Snacks is a project of YAX Culinary, a food innovation studio based in Mérida, Mexico. The brand is focused on reimagining ancestral ingredients and building fairer, more resilient food systems with regional partners.
Visit Us at the Summer Fancy Food Show
Booth 508– River Pavilion
June 29-July 1, 2025
Media Contact:
Nicki Schroeder, Co-Founder, YAX
nicki@yaxsnacks.com 678-756-3341
yaxsnacks.com IG: @yaxsnacks