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7-Eleven Evolution Concept Store to Test Specialties

Specialty Food Association

7-Eleven, Inc. has announced the opening of its fifth Evolution Store in the Dallas-Fort Worth area and ninth in the country. Located at the corner of Preston Road and Alpha Road in Dallas, the location features customizable beverage options, a premium cigar humidor, and digital innovations in addition to the Laredo Taco Company, a popular south Texas restaurant concept.

Laredo Taco Company is famous for its authentic tacos served on fresh-made flour tortillas as well as its signature salsa bar with a wide selection of salsas and toppings including salsa roja, salsa verde, creamy cilantro, habanero, and more, according to 7-Eleven. Specialties include authentic fajitas, chorizo, carne asada, carnitas, and breakfast tacos made with fresh-cracked eggs. And unlike other Laredo Taco Company restaurants, this location features an extended covered patio for customers looking to enjoy outdoor seating, frozen margaritas, and beer on tap.

"We're excited to unveil the next iteration of the 7-Eleven Evolution Store in Dallas, offering an assortment of curated products, services and features that are customized to the neighborhood and customers we serve," said Molly Long, 7-Eleven VP of store evolution and design, in a statement. "The customer is getting the convenience they expect from 7-Eleven – coupled with a delicious restaurant-quality dining option and unique and innovative beverages. These lab stores give us an opportunity to test, learn, and scale successes into our new store standards which ultimately allows us to continuously improve the experience for all our customers."

The store features a second self-serve espresso machine where 7-Eleven will test specialty items including Cold Foam, Caramel Macchiato, Dirty Chai (a Chai Tea Latte with added double shot of espresso), White Mocha, and Horchata Latte. In addition to custom espresso drinks and cold brew coffee, customers can purchase organic smoothies and shakes, vitamin infused sparkling water, and visit the store's Wine Cellar with an enhanced and expansive selection of wine. These innovations are available alongside 7-Eleven's  Slurpee drinks, Big Bite hot dogs, Big Gulp fountain beverages, and more.

The location also offers an array of digital innovations including mobile checkout and delivery. With 7Rewards, the loyalty program found in the 7-Eleven app, in-store customers can skip the checkout counter and pay for their purchases directly from their phone. The 7NOW delivery app also lets customers order more than 3,000 of their favorite foods, beverages, groceries and household products to be delivered straight to their door.

Related: NYC Whole Foods Opens; Vallarta Supermarket Pilots Flashfood.