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7-Eleven Seeks Emerging Brands

7-Eleven is calling for innovative and emerging brands to apply to the retailer's annual Brands with Heart showcase. The program, now in its fifth year, is designed to give brands the opportunity to enter a new retail channel with the chance to see their products on the shelves of 7-Eleven, Speedway, and Stripes stores across the country.

7-Eleven is looking for up-and-coming debut products that enhance the customer experience and complement its legacy food and beverages like Slurpee drinks, Big Bite hot dogs, and pizza, according to the retailer.

"7-Eleven has a legacy of innovation—from to-go coffee to self-serve soda fountains—and Brands with Heart is just another example of how we're innovating to meet customers' needs," said Nikki Boyers, VP of private brands at 7‑Eleven, in a statement. "The Brands with Heart showcase allows us to scout for the best new products for our customers, while also giving smaller brands the chance to shine."

Brands are asked to share why their product deserves a spot on the shelves of all 7-Eleven banners. The retailer is looking for items across all categories that meet the needs of its on-the-go customers.

"We love helping these up-and-coming brands grow and thrive,” said Adam Franks, director of private and emerging brands at 7-Eleven, in a statement.

The retailer is encouraging brands at all stages to apply here, even if the product is in development. Submissions close on July 31 and will be reviewed in August. Standout products will be invited to attend the showcase in Irving, Texas, November 1-3, where they will present to company employees and meet with merchandising teams for coaching and mentoring. Following the showcase, select brands will be invited to participate in an in-store test at select stores.

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