Back to Specialty Food News

Goldbelly Launches Ecommerce Video Platform

Specialty Food Association

Goldbelly, the food ecommerce platform, has announced the launch of Goldbelly TV, the first video platform for food ecommerce. The new initiative merges Goldbelly's shopping experience with video content from top chefs and food makers across the country, allowing viewers to order the foods they discover straight from the video platform. The company also announced that veteran TV producer Art Edwards has joined the company to lead its new production arm, Goldbelly Studios.  

"We've all been enthralled watching food content for decades, yet there's always been a disconnect for consumers. Though you could see the food on the screen, and it could be the most delicious thing you've ever seen, there was never a way to taste it!" said Joe Ariel, founder and CEO of Goldbelly, in a statement. "With Goldbelly TV, we're finally bringing the idea of 'Taste-o-Vision' to life, giving people the first truly immersive food experience. We are building our vision of the food network for the future."  

The Goldbelly TV content library will feature both streaming and live videos with top chefs and restaurants across the country with a collection of short-form videos highlighting their stories and their signature dishes. Goldbelly Studios is focused on building new means of connection between Goldbelly customers and chefs, enhancing the Goldbelly shopping experience, and empowering chefs, restaurateurs, and food makers to share their artistry and passion with the world through video content.

Related: Goldbelly Raises $100 Million; Stew Leonard's Launches Ecommerce Platform.