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Impossible Foods Launches Chicken Products

Specialty Food Association

Impossible Foods is expanding its chicken line with three new products: Impossible Spicy Chicken Nuggets, Impossible Spicy Chicken Patties, and Impossible Chicken Tenders. All three additions are plant-based alternatives to chicken products made from poultry.

Each product offers 10-12g protein per serving and no cholesterol, as well as up to 35 percent less total fat and up to 55 percent less saturated fat compared to their animal counterparts, according to the company. They also have a smaller environmental footprint than animal chicken by using 44 percent less water, 49 percent less land, and emitting 36 percent less greenhouse gas emissions than their animal counterparts.

“Our chicken products caught on fast with consumers, and they’ve served as a successful entry-point to our brand,” said Sherene Jagla, chief demand officer at Impossible Foods, in a statement. “In retail, our original nuggets are leading the plant-based chicken category in dollar sales, and in foodservice, consumers prefer them to animal chicken nuggets.”

The launch doubles the size of Impossible Foods’ chicken from plants portfolio to a total of six offerings.

The three new products will be available in the frozen aisle at select retail locations starting this month, followed by a national rollout in the coming months.

Impossible Foods products can be found in more than 30,000 grocery stores and over 45,000 foodservice locations across the U.S.

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