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Kroger Adds Hispanic-Inspired Brand to Private Label

Kroger has launched Kroger Mercado, a Hispanic-inspired brand joining the retailer's private label portfolio. The brand’s assortment now offers more than 50 products, including fresh meat, beverages, snacks, sides, and desserts.

"Kroger Mercado embraces Hispanic culinary heritage with the quality and innovation our customers have come to know and expect from Our Brands," said Juan De Paoli, VP of Our Brands for Kroger, in a statement. "We are thrilled to offer authentic products that are accessible and exceptional in quality, creating a brand that fills a void for some customers and creates a cultural experience for others.”

Kroger Mercado celebrates Latin American foods with authentically inspired products, according to the company. Some of the products in the lineup include:

• Queso Fresco and Queso Panela

• Oaxaca Cheese Ball

• Ready to Cook Flour Tortillas

• Pre-Cooked White Corn Meal

• Chorizo Ground Sausage

• Thin Sliced Beef Strip Steak

• Pork Stew Meat

• Chicharrones en Tiras Pork Cracklin Strips—Original and Red Pepper

• Agua Fresca—Tropical Mango and Watermelon Guava

• Sodas—Crisp Apple, Watermelon, Tropical Pineapple Guava and Mango

Kroger Mercado products can be purchased in-store and are available for pickup and delivery. Kroger's private label portfolio includes more than 13,000 items from brands like Private Selection, Simple Truth, Murray's Cheese, Home Chef, Smart Way, and Vitacost.

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