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Kroger Celebrates Kentucky Derby

Kroger storefront

Kroger Co. is celebrating the 150th running of the Kentucky Derby with Kellanova (formerly Kellogg), offering a new take on traditional recipes that combine store- and national-brand ingredients in honor of the “most exciting two minutes in sports."

"For nearly 40 years, Kroger has been honored to be part of the Kentucky Derby, bringing together our floral artistry with the many long-held traditions that the Derby represents," said Carlo Baldan, Kroger's group vice president of Center Store merchandising, in a statement. "No matter which horse you are cheering for or from where you tune in, we are bringing the Winner's Circle to customers everywhere with a taste of the Derby from Kroger."

Kroger's Kentucky Derby recipes highlight the history of the Derby, while leaning into the flavors that spark celebration and anticipation ahead of the race, according to the retailer. Curated by Kroger's Our Brands Chef Mike Florea, and Kellanova chefs, the culinary team suggests the following recipes:

  • Koji Marinated Lamb with Pop-Tarts & Pistachio Crust + Tomato-Mint Jam—Inspired by a Mint Julep flavor profile.
  • Kentucky Hot Brown with Simple Truth Plant-Based Alfredo Sauce on a mini Eggo French Toast—A Louisville classic meal with a plant-based twist.
  • Pringles Savory Derby Pie Bites
  • Rice Krispies Treats Caramel Bourbon Balls

Kroger has a long-standing history involving the Kentucky Derby. Since 1987, its master floral designers have crafted the "Garland of Roses," the prize given to the winning thoroughbred at the Derby. Every year, hundreds of people gather at a Louisville Kroger store to watch one of the world's most-recognized floral arrangements take shape.

It takes five master florists and many volunteers approximately seven hours to create the garland, which measures 122 inches long by 22 inches wide, weighs 40 pounds, and contains more than 400 Rainforest Alliance Certified "Freedom" Roses. The roses are hand-selected and individually sewn into the backing, each with its own vial of water to keep it fresh. The finished garland gets a police escort to Churchill Downs, where it is displayed for viewing and guarded by the U.S. Navy until it is presented to the winning horse and jockey.

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