Store brands gained 6.5 percent in dollar sales during the first quarter of 2022, while national brands increased 5.2 percent during the period, according to IRI, reports the Private Label Manufacturers Association.
Among departments, 15 of 18 experienced store brand dollar growth, with only deli cheese, home care, and tobacco declining, according to PLMA. Deli prepared and bakery were up 14.9 percent and 12.4 percent, respectively.
The quarterly numbers were powered in part by the latest monthly performance. In March, store brand dollar sales were ahead 8.3 percent, compared to the same quarter a year ago.
“This is the third consecutive monthly report that indicates dollar gains for private brands,” said PLMA President Peggy Davies, in a statement. “What’s more, it follows the positive performances of the last five months of 2021.”
Related: UNFI, Crisp Help Brands Mine Data, Insights; Starbucks to Create Research, Innovation Facility.