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Alexandra Foods Wins sofi™ Gold Product Award in Breakfast Foods

Chocolate Hazelnut & Cheese Blintzes

Chocolate Hazelnut & Cheese Blintzes to Compete for sofi™ Gold Product of the Year at 2023 Summer Fancy Food Show  

Chicago, Illinois (May 18th, 2023)Alexandra’s Chocolate Hazelnut & Cheese Blintzes have been named the 2023 sofi™ Gold Product Award Winner in the Breakfast Foods category. The Specialty Food Association’s (SFA) sofi™ Awards—which have been bestowed annually since 1972—are a top honor in the $175 billion specialty food industry.

The 2023 sofi™ Awards recognized a Gold Winner and a New Product Winner in each of 53 specialty food and beverage product categories. Nearly 2,000 products from domestic and international makers were entered into the 2023 competition.

Alexandra’s Chocolate Hazelnut & Cheese blintzes are made with deliciously thin crepes filled with a creamy blend of Chocolate, Hazelnut and Sweet Cheese.   Great as a breakfast item or as a dessert, they can be served alone or with toppings like fresh fruit or whipped cream.  The Chocolate Hazelnut & Cheese blintzes are one of five new varieties offered by Alexandra’s – other flavors, all blended with sweet cheese, include Apple Cinnamon, Raspberry, Strawberry, and Blueberry.

“We are honored that our new Chocolate Hazelnut & Cheese Blintzes have won a sofi™ Gold Product Award,” says Rich Berry, owner of Alexandra Foods. “Many of our employees were involved with the development and selection of these new flavors. We want to create the best possible products for our customers, and this Award is one of the ultimate stamps of approval.”  

Alexandra’s Chocolate Hazelnut & Cheese Blintzes will now compete against other category winners for the 2023 sofi™ Gold Product of the Year Award, which will be selected and announced at the Summer Fancy Food Show, June 25-27 in New York City. The Summer Fancy Food Show is the largest B2B-only specialty food industry event in North America.

“The sofi™ Awards recognize the best, most innovative products in the Specialty Food Industry and the creative, passionate people who make them,” said SFA President Bill Lynch. “Winning a sofi™ Award can open doors to new markets and expanded business opportunities for the winners, which is central to the SFA’s work on behalf of its member makers and manufacturers.”

The sofi™ Awards competition is open to product qualified SFA members in good standing. Gold and New Award Winners in each category are featured in the sofi™ Spotlight Pavilion at the Summer and Winter Fancy Food Shows. Winning a sofi™ Award creates added exposure for products with food buyers from top names in supermarkets, specialty retailers, foodservice, distributors, and the media.

SFA partners with Rutgers Food Innovation Center in Bridgeton, NJ for sofi™ Awards judging and logistics management. Entries were judged strictly on a blind basis—without packaging, pricing, or any brand identification. Products were judged on taste—including flavor, appearance, texture, and aroma—ingredient quality, and innovation.

About Alexandra Foods

Alexandra Foods was founded in 1992 by Mark & Alexandra Dembicki. Located in Portage Park area of Chicago, Illinois, the company has been producing a wide variety of frozen Eastern European specialties in the same location for over 30 years. Pierogi, Uszka, Pyzy, Kopytka, and Blintzes are all produced using authentic recipes and the highest quality ingredients. More information can be found at https://alexandrapierogi.com/.

About the Specialty Food Association

The not-for-profit Specialty Food Association (SFA) is the leading membership trade association and source of information about the $175 billion specialty food industry. Founded in 1952 in New York City, the SFA prides itself on being an organization by the members and for the members, representing thousands of specialty food makers and manufacturers, importers, retailers, buyers, distributors, brokers, and others in the trade. The SFA owns and operates the Fancy Food Shows—which are the largest specialty food industry events in North America—as well as the sofi™ Awards—which have honored excellence in specialty food and beverage annually since 1972. The SFA produces the Trendspotter Panel annual predictions, the State of the Specialty Food Industry Report, Today's Specialty Food Consumer research, the Spill & Dish podcast, year-round educational programming for professionals at every stage in their business journey, and SFA Feed, the industry's go-to daily source for news, trends and new product information. Find out more online and connect with SFA on Facebook, Twitter, Instagram, LinkedIn, and TikTok.

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