The sofi Award is a recognized symbol of excellence and innovation in specialty food and beverage. When you win a sofi Award, you get the full support of the Specialty Food Association to help drive awareness and demand for your products. sofi Award winners receive: 

Promotion at the Fancy Food Shows 

  • Your winning product will be promoted to thousands of attendees, including buyers and members of the media.
    • 2024 Summer Fancy Food Show, June 23-25 in New York City   
    • 2025 Winter Fancy Food Show, January 19-21 in Las Vegas 

Publicity and social media support 

  • sofi Award Gold winners press release distributed to 400+ trade media members; dedicated press release for the Product of the Year - Food, Product of the Year - Beverage, Outstanding New Product, Outstanding Classic, and Outstanding Packaging award winners
  • Promotion via SFA social media channels (Facebook, Twitter, Instagram, and LinkedIn)
  • Live announcement for the Product of the Year - Food, Product of the Year - Beverage, Outstanding New Product, Outstanding Classic, and Outstanding Packaging award winners at the Summer Fancy Food Show in NYC June 23-25, 2024.  

Promotion via SFA media

  • Specialty Food News (45k daily subscribers) 
  • Specialty Food magazine (35k subscribers) 
  • Photos of your product in the sofi Awards gallery on specialtyfood.com (161k monthly users) 

Branding tools and resources

  • Exclusive use of the sofi logo in marketing materials and product packaging. 
  • sofi Award digital marketing toolkit to help you promote your award-winning product. 
  • Trophy to display at your business and at events where you exhibit. 

Your products. Today's tastemakers. One epic competition.