What is the Key Buyer Program?

The Summer Fancy Food Show welcomes buyers from some of the world's top retailers and foodservice organizations each year. These buyers represent significant opportunities for Show exhibitors, so SFA offers exclusive benefits to individuals who qualify as Key Buyers.

Benefits of the Key Buyer Program:

  • Complimentary show registration
  • Dedicated onsite registration/badge pickup counter
  • Complimentary coat and bag check
  • Upgraded show bag
  • Access to the Show Floor starting at 9:30 am
  • Access to the Key Buyer Lounge
  • Key Buyer Lounge refreshments
  • Access to private Lounge meeting rooms
  • Concierge meeting services

Who qualifies for the Key Buyer Program?

Buyers qualify based upon their organization's purchasing power, with a set minimum dollar threshold.

We invite you to reach out to Michelle McDonald, our Director of Member & Buyer Relations , to discuss your qualifications

Want to find out if you qualify as a Key Buyer?

Please email Michelle McDonald, our Director of Member & Buyer Relations , and we'll get back to you promptly.

Hosted Buyer Program

For a very limited number of Key Buyers, SFA's Hosted Buyer program provides financial assistance including lodging and ride-share vouchers.

Please email Michelle McDonald, our Director of Member & Buyer Relations to inquire about the Hosted Buyer program.