Please be aware of unauthorized solicitations from individuals offering services, from fake freight carriers to travel/hotel arrangements and lead retrieval services. Please remember to check the list of approved show vendors below and always look for our seal of approval.

Please note that the SFA and its official vendors DO NOT sell its exhibitor lists, nor do they send emails via Gmail, Yahoo, or Hotmail accounts. Companies who do this are not affiliated with the Fancy Food Show in any way. Do not click on any email links that look suspic

Order Forms    Vendor Contacts

Included for All Exhibitors

  • Pipe and drape booth structure: 8’ high black back drape and 3’ high black side drape 
  • Listing in the online directory and mobile app
  • Complimentary exhibitor badges: 5 badges per 10' x 10' of exhibit space
  • Additional badges above your allotment may be purchased
  • First Night Cleaning: First night cleaning is included, at no cost, for all booths. Booths will be vacuumed the night/morning before the Show opens. Vacuuming for all other days must be ordered through Freeman.
  • Porter Service: The SFA provides FREE porter service for all exhibitors. Trash cans in exhibit booths will be emptied throughout the day.

Value-added Benefits for SFA Member Exhibitors

  • Complimentary Booth Package (must submit by deadline):
    • (2) 6' undraped tables (30” high x 24” wide)
    • (2) folding chairs
    • (1) wastebasket
    • 10' x 10' booth carpet
    • 17" x 11" one-line identification sign

  • Floor Sticker Icons for the categories below. Be sure to review and update your company information in your exhibitor dashboard to be included

dei exhibitor

new product

food service

first timer


The SFA cannot assume responsibility for loss, damage or theft at the Show. Exhibitors are responsible for their own property. Please follow these recommendations and remain vigilant to ensure the security of your exhibit materials and personal property.

  • Verify that your insurance coverage adequately protects your exhibit materials and products from the time they leave your premises until they return.
  • Do not leave your booth unsupervised during move-out until your items have been picked up for shipping.
  • As an added security precaution for overnight, tape-off the perimeter or drape your booth.
  • Overnight security is available onsite in the show security office and overnight storage for anyone who wants to leave an item in the convention center overnight.

Security Guards are available for hire through the show security vendor.