FENTON, Mich. (Sept. 3, 2026) – Gerrit J. Verburg Company is giving retailers a fresh way to capitalize on “newstalgia” with the introduction of Gerrit’s® Strawberry Satellite Wafers® filled with sour strawberry powder and featuring an extra crunchy shell. The fourth addition to the Gerrit’s® Satellite Wafers® lineup combines a familiar childhood favorite with a new flavor and texture, creating a playful, low-calorie novelty for c-stores, grocery, drug, dollar stores and mass retailers. Retailers can place orders now, with initial orders shipping on a first-come, first-served basis beginning in late September.
Gerrit’s® Strawberry Satellite Wafers® satisfy the “newstalgia” trend bridging the gap between older consumers seeking emotional comfort and younger demographics – Millennials and Gen Z – who are craving novelty.
“This is more than a traditional line extension,” says Gerrit Verburg, President of Gerrit J. Verburg Company. “The updated wafer shell and new sour powder formula are designed to delight loyal Satellite Wafers fans while also appealing to a new generation of consumers, including Gen Z and Gen Alpha.”
Made in Belgium, the quirky, edible red saucers are made of cornstarch and gluten-free, nut-free and GMO-free. Each 0.88-ounce peg bag contains approximately 21 pieces, with 12 bags per case. An entire bag contains only 90 calories. The SRP is $2.99.
This innovative treat is an extension of the portfolio of Gerrit’s® Satellite Wafers®, which have been a beloved treat in America since the 1950s and are particularly popular in the Northeast. The lineup includes:
- Gerrit’s® Satellite Wafers® filled with colorful sweet candy beads
- Gerrit’s® Sour Satellite Wafers® containing fun and tangy sour powder
- Gerrit’s® Blue Raspberry Satellite Wafers® with Tongue Tattoos, featuring blue raspberry fizzy sour powder inside and an edible tongue tattoo in four whimsical shapes
- Gerrit’s® Strawberry Satellite Wafers® filled with sour strawberry powder inside an extra crunchy shell
Stay tuned for more news about Gerrit’s® Satellite Wafers® in the near future.
Based in Fenton, Mich., Gerrit J. Verburg Company imports and markets a wide variety of unique confectionery brands, including several European products, many of which are GMO-free and gluten-free. Founded in 1979 by a Dutch immigrant by the same name, the company offers brands including some that evoke childhood nostalgia: iconic gum brands Black Jack®, Clove®, and Beemans® chewing gum; Gerrit’s Bakery Stroop Wafels®; Gerrit's® Satellite Wafers®; Pink Cadillacs® gummies; Allsorts® gourmet English licorice; Gumbilees® gourmet wine gums; Gustaf’s® Dutch Licorice; and FORT KNOX® Chocolate Coins and Gold Bars. For more information, visit www.GerritJVerburg.com.
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Media Contact: Karen Haggerty
770.579.9897
[email protected]