SAN FRANCISO, California (June 22, 2026) - B.T.R. NATION, a leading superfood snack company, known for raising the bar on clean ingredients and bold flavor, announced the launch of its newest innovation: Superfood Crispy Treats. Available nationwide exclusively at Sprouts Farmers Market beginning July 1 and online at BTRNATION.com, the new product line reimagines the classic crispy treat with simple, wholesome ingredients like organic brown rice, honey and nut butter and no refined sugar.
Designed for people who grew up loving crispy treats but now pay closer attention to ingredient labels, B.T.R. NATION's Superfood Crispy Treats deliver the nostalgic crunch and flavor you crave—with a cleaner, more thoughtful recipe that is perfect for the whole family!
"Consumers shouldn't have to choose between enjoying a nostalgic treat and feeling good about what it's made with," said Ashley Nickelsen, Founder and CEO of B.T.R. NATION. "We created Superfood Crispy Treats for the kid in all of us - to be able to enjoy a classic childhood favorite, crispy treats, while using ingredients that align with how families want to eat today."
Unlike conventional crispy treats, B.T.R. NATION's Superfood Crispy Treats are the first crispy treats on the market sweetened with honey, replacing refined sugars with a touch of nature's sweetener. Each bar contains just 100 calories, 6-7 grams of fiber, and 3–4 grams of protein, helping satisfy sweet cravings while providing meaningful nutrition.
The new line launches in three flavors:
- Classic Vanilla - just named Good Housekeeping’s Best Snacks of 2026!
- Peanut Butter
- Cocoa
What B.T.R. NATION leaves out is just as important as what goes in. The Superfood Crispy Treats are Certified Gluten Free, Non-GMO Project Verified, and free from dairy, soy, seed oils, sugar alcohols, gums, natural or artificial flavors or dyes.
The result is a snack that feels both familiar and refreshingly modern—a better lunchbox treat, afternoon pick-me-up, coffee companion, or satisfying dessert. As consumers continue to seek snacks made with recognizable ingredients and balanced nutrition, B.T.R. NATION's Superfood Crispy Treats deliver a category-first solution that combines taste, comfort, and convenience.
About B.T.R. NATION
Founded from a deeply personal mission, B.T.R. NATION is built on the belief that being “Bold, Tenacious & Resilient” isn’t just a mantra—it’s a way of life. When founder Ashley Nickelsen’s parents were diagnosed with rare forms of cancer, and Ashley became their primary caregiver, she was confronted with a broken food-system: vending-machines and hospital options full of sugar, artificial sweeteners, and unpronounceable ingredients.
Armed with her background in food studies and biochemistry, Ashley set out to create snacks that were not just better-for-you but truly good-for-you—crafted with clean, transparent ingredients, low in sugar, high in fiber, and nutrient-dense.
Rooted in the legacy of her parents and their ethos of perseverance, this company carries forward a bold mission: to help fix our broken food system, one snack at a time. Today, B.T.R. NATION reaches millions nationwide, offering snacks that support real lives, real challenges—and real triumphs - with their superfood protein bars, crispy treats and chocolates.
Media Contact:
Elise Blanck
Head of Marketing, B.T.R. NATION
www.btrnation.com
[email protected]
Instagram: @btr.nation