Top-Selling Barbecue Sauce and Category Innovator Now Available in Walmart Stores Nationwide
SEBASTOPOL, Calif. (May 1, 2023) - Bachan’s, The Original Japanese Barbecue Sauce brand and category innovator, announced today its official launch into more than 4,000 Walmart locations nationwide. Bachan’s Original, Hot & Spicy, and Yuzu Japanese barbecue sauces are now available in more than 4,000 locations.
Launched by Japanese American Justin Gill in 2019, Bachan’s has demonstrated an impressive growth trajectory and has found incredible consumer response at more than 20,000 retailers, including Whole Foods Market, Costco, and Target. The addition of Walmart to its stockists is an incredible milestone for the brand, broadly increasing availability for consumers across the country.
“Bachan’s mission has always been to Bring Family Together®,” said Bachan’s founder and CEO, Justin Gill. “Our dream has been to bring all types of families together, and to build bridges through sharing traditional Japanese flavors, food traditions, and experiences with American consumers. Our availability in Walmart, the largest retailer in the country, is a huge step forward for us as a brand and our goal of bringing people together through food, culture, and connection – as well as making Bachan’s accessible to the masses.”
Bachan’s is dedicated to creating small batch, cold-filled sauces made from simple, authentic, non-GMO, and vegan ingredients, inspired by Justin’s family recipe. Named after Justin’s grandmother, who is known to the family as Bachan, Judy Yokoyama, the brand has established a cult-like following of consumers who have discovered the versatility of its line of Japanese Barbecue Sauces, using them not only for barbecue, but also as a marinade, finishing sauce, dipping sauce, stir-fry sauce, and even as salad dressing.
Bachan’s product portfolio includes four core Japanese Barbecue Sauce flavors—The Original, Hot & Spicy, Yuzu, and Gluten-Free, with new products on the way later this year. Bachan’s is now available at Walmart stores nationwide, as well as online at bachans.com.
About Bachan’s Japanese Barbecue Sauce
Bachan’s was founded by Japanese American Justin Gill in 2013 and after six years of perfecting the multi-generational family recipe, the Original Japanese Sauce officially launched in 2019. With a mission to Bring Family Together® through food, culture and connection, Bachan’s believes in a minimalistic and transparent approach to creating simple, authentic sauces inspired by traditional Japanese flavors. Bachan’s family of sauces are cold-filled (not pasteurized) and made with the highest quality ingredients, without the use of preservatives or flavorings, because Our Ingredients Matter®.