Back to Member Press Releases

Beans Never Needed a Rebrand.

Beans Never Needed a Rebrand.

Bioitalia Brings Its Certified Organic Legumes to the US Market at the Summer Fancy Food Show. Two Ingredients. Thirty Years. The Fiber Story Nobody Is Telling.

The communities with the highest rates of longevity on earth share many characteristics, but one dietary habit appears again and again: they eat legumes every day. The Blue Zones research documented this across Sardinia, Ikaria, Okinawa, and the Nicoya Peninsula. The answer is simpler than most people expect: legumes are among the most nutrient-dense foods in the human diet. They deliver dietary fiber and plant protein simultaneously, in meaningful amounts, with nothing added and nothing removed.

Bioitalia has been canning them in Southern Italy since 1994. Before longevity research became a cultural moment. Before fiber became the macronutrient of the year. Before clean labels became a marketing strategy.

At the Summer Fancy Food Show in New York, Bioitalia will introduce its certified organic legume range to the US market for the first time.

The nutrient everyone is talking about. The food nobody has reinvented.

Dietary fiber has emerged as the macronutrient nutritionists say most Americans are critically under-consuming. Unlike protein, which has dominated grocery packaging for a decade, fiber remains genuinely underrepresented in the convenience aisle. Beans solve both problems in the same product: they are a meaningful source of fiber and plant protein, alongside iron, folate, magnesium, and potassium, in a single ingredient with a shelf life measured in years.

For buyers, that intersection matters. Protein is a crowded category. Fiber is white space. And Bioitalia has been in it for thirty years.

Beans and water. That is the whole list.

Bioitalia's organic beans are sourced from certified farms across Southern Italy and steam-cooked to preserve their texture and nutritional integrity. The ingredient list is two items: beans and water. No salt, no additives, no ingredient engineering. The result is firm, al dente, and clean. The way a legume tastes when it has been grown well and handled honestly.

"The best beans don't need much. Ours contain just two ingredients: organic beans and water. That's how our family has always believed they should be made."

[Giustino Di Costanzo, Quality Manager], Bioitalia

Superpowers. No laboratory required.

Dietary fiber supports gut health, cardiovascular health, stable blood sugar, and long-term satiety. Plant protein supports muscle maintenance, cellular repair, and sustained energy. Legumes deliver meaningful amounts of both, in a single ingredient accessible to nearly everyone.

If the food industry were designing a superfood from scratch in 2026, it would look a great deal like a bean. The difference is that beans have always been this way.

The range.

Bioitalia's US legume range includes certified organic whole beans, chickpeas, lentils, borlotti beans, cannellini beans, and black-eyed peas, all sourced from Southern Italian farms, steam-cooked, and packed in BPA-free cans with no added salt, no preservatives, and no additives. Every product carries the Stamp of Integrity: Bioitalia's supply chain traceability seal, verified at every stage from farm to shelf.

At the show.

Bioitalia will be presenting its full US range at the Summer Fancy Food Show, Booth 2958, Jacob K. Javits Convention Center, New York. Tastings will be available. The team will be on hand to discuss sourcing, production standards, and retail partnership opportunities.

Buyers and press are welcome.

About Bioitalia

Bioitalia is a certified B Corporation and family-owned organic food company founded in 1994 by the Di Costanzo family in Sarno, Campania, Southern Italy. Built on a network of certified organic and regenerative partner farms across Italy, Bioitalia produces a full range of pantry staples and ready-to-eat meals grounded in the Southern Italian culinary tradition: pasta, legumes, canned and jarred tomatoes, sauces, olive oils, pestos, vinegars, grains, and more. Every product is certified organic, BPA-free, and backed by the Stamp of Integrity, Bioitalia's blockchain-verified supply chain traceability seal. Bioitalia is expanding its presence in the United States, building on more than 20 years of national distribution in Canada, including a full listing at Whole Foods Market Canada. The brand is available at Erewhon, Sprouts, Bristol Farms, Lazy Acres, and more.

Media Contact

Anik Decoste | Chief Marketing Officer
Bioitalia North America
Email: [email protected]
Phone: 323-494-7834
www.bioitalia.com