Premium, Woman-Owned Tea Brand Brings Direct-Farm-Sourced, Heavy Metal Tested Tea to Costco Members Statewide, Just in Time for Texas Iced Tea Season
Princeton, NJ, May 12, 2026 Brook37 The Atelier, a woman-owned premium tea brand built on the belief that what goes into your cup matters as much as how it tastes, today announced its landmark launch across all 54 Costco warehouses in Texas. This marks the brand’s first major retail partnership and a defining moment in Brook37’s mission to bring uncompromisingly clean, craft-quality tea to everyday consumers at scale.
Available now in Costco locations throughout Texas, Brook37 launches with two standout blends made for the Texas lifestyle: bold, refreshing, and built to be enjoyed over ice.
Meet the Teas
Pink Rose Strawberry is everything a Texas summer demands. Lush, floral, and naturally sweet, this blend brings together delicate rose petals and ripe strawberry in a cup that is as beautiful as it is delicious. Brewed hot or steeped cold, Pink Rose Strawberry transforms into a stunning blush iced tea, vibrant in color, elegant in flavor, and impossible to put down. It is the kind of tea that turns an ordinary afternoon into a moment worth savoring.
Lemon Ginger is the bold counterpart: bright, zesty, and alive with the warming kick of real ginger and the clean snap of lemon. A perennial wellness favorite, Lemon Ginger is as at home in a tall glass over ice as it is in a steaming mug. Refreshing, invigorating, and naturally anti-inflammatory, this blend was made for Texans who want their tea to work as hard as they do.
Together, these two blends capture the full range of what Brook37 does best: teas that taste exceptional, nourish the body, and look as good as they taste.
“Texas has one of the most passionate iced tea cultures in the country, and we designed these blends with that in mind. Pink Rose Strawberry over ice is an experience. Lemon Ginger over ice is a ritual. We cannot wait for Texas to fall in love with both.” — Mou Dasgupta, Founder, Brook37
Uncompromising Quality, From Farm to Cup
Brook37 was founded on a simple but radical idea: trace every leaf, trust every farmer, and never cut corners on what ends up in your body. Every tea in the Brook37 lineup is:
- Directly sourced from carefully selected farms, eliminating middlemen and ensuring freshness and fair compensation for growers
- Packaged in 100% plant-based, compostable pyramid tea bags, fully plastic-free, because the earth deserves the same care as the people drinking from it
- Independently tested for heavy metals, a rigorous standard rarely seen at this price point and one Brook37 believes should be the industry norm
- Crafted for daily wellness, with blends designed to support immunity, digestion, energy, and calm
A Woman-Owned Brand with a Bold Vision
Brook37 was founded by Mou Dasgupta, who walked away from a successful career as an Executive Director at JPMorgan Chase in New York City to build something she believed in from the ground up. Driven by a conviction that clean, premium tea should be accessible to everyone and not just a niche indulgence, Mou channeled the same rigor and discipline she brought to Wall Street into creating a brand that holds itself to an uncompromising standard. In an industry where shortcuts are common and transparency is rare, Brook37 was built to be different: bold in its craft, rigorous in its sourcing, and deeply committed to the health of every customer it serves.
Texas: The Right Market for a Brand Built to Perform
Texas Costco members are among the most discerning and health-conscious shoppers in the country, and in a state where iced tea is practically a birthright, Brook37’s launch across all 54 Texas warehouses is a natural fit. The Lone Star State’s love affair with great tea, combined with its growing appetite for clean, wellness-forward products, makes this the ideal market for Brook37’s debut.
Brook37’s launch across all 54 Texas warehouses, the largest Costco regional footprint in the U.S., signals the brand’s confidence in its product and its readiness to compete at the highest level.
“Texas doesn’t do things halfway, and neither do we. We launched everywhere, because we believe in what we’ve built, and because Texas deserves nothing less.” — Mou Dasgupta, Founder, Brook37
About Brook37
Brook37 is a woman-owned premium tea brand committed to direct farm sourcing, plant-based packaging, and uncompromising clean standards, including independent heavy metal testing on every product. Founded by Mou Dasgupta, a former Executive Director at JPMorgan Chase, Brook37 exists at the intersection of wellness, craft, and integrity, bringing exceptional tea to consumers who demand more from what they put in their bodies. Brook37 is available at all 54 Costco Texas warehouses and at http://www.brook37.com.
For media inquiries, product samples, or interview requests with Founder Mou Dasgupta, please contact [email protected].
Contact:
Mou Dasgupta
Founder & CEO, Brook37 The Atelier
[email protected]