Chicago, IL — [April 16, 2026] — Char Crust®, the chef-created seasoning brand known for delivering steakhouse-quality results in one step, has introduced its first packaging redesign in 28 years.
The updated design, developed in partnership with Chicago-based Dan Walter Design, with photography by Chicago-based food photographer Neil Burger, better communicates what sets Char Crust apart: its ability to create a flavorful crust that seals in juices for restaurant-quality results at home.
“One of our biggest goals was to help shoppers immediately understand what Char Crust does and why it delivers such great results,” said Elisabeth Settimi, President. “We’ve always had a highly differentiated product, and this redesign brings that to life much more clearly at shelf.”
The new packaging supports several major trends shaping grocery:
- Continued demand for restaurant-quality meals at home
- Increased focus on protein-centric cooking
- Preference for simple, better-for-you solutions
Char Crust’s refreshed design emphasizes ease of use and end results, reinforcing its one-step process with no marinades or additional preparation required
“We believe this new design will help more consumers discover the flavorful crust and juicy results that have made Char Crust a favorite for decades,” added Settimi.
The updated packaging is rolling out nationwide in 2026. Before & After Photos
In addition to its retail line, Char Crust offers a full foodservice portfolio used by chefs and operators to deliver consistent, chef-quality results across proteins in one simple step—helping reduce prep time while elevating flavor and presentation in professional kitchens.
Founded in Chicago at legendary steakhouse Al Farber’s, Char Crust® is a premium line of dry-rub seasonings designed to create a flavorful crust that seals in juices for perfectly cooked meat, seafood, and more.
Media contact, Char Crust Team: [email protected]
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