New formats, refreshed packaging, and product innovations debut at the Summer Fancy Food Show (SFFS), June 28-30, 2026, Booth #665.
Arcata, CA (June 2026) — Cypress Grove®, a pioneer and leader in American goat cheese since 1983, will showcase new product innovations, refreshed packaging, and expanded merchandising formats at Booth #665 and the new Fancy Bodega. The updates are designed to improve the shopper experience while supporting retail and foodservice partners through innovation, flexibility, and the strength of a trusted specialty cheese brand.
New Assorted Fresh, Best Sellers Pack
Debuting at the Summer Fancy Food Show, the new Assorted Fresh Best Sellers (12/4 oz.) launches in July. Developed in response to retailer feedback, the assortment replaces the current Flashback Pack and includes four top-performing flavors: Ms. Natural, Purple Haze, Herbs de Humboldt, and Meyer Lemon & Honey.
In addition, Cypress Grove will highlight items launched earlier in 2026.
Humboldt Fog® 6 oz: Exact Weight
More than 40 years after its creation, Humboldt Fog remains one of the most iconic cheeses in specialty retail. Its signature ribbon of edible vegetable ash and balanced flavor profile continue to attract loyal fans and new consumers alike.
The new Humboldt Fog 6 oz Exact Weight format expands merchandising opportunities while eliminating the need for in-store preparation, for retailers that don’t offer cut-and-wrap. Retailers can now offer the same quality and appearance of the brand's classic 5-pound wheel in a format designed for today’s evolving retail environment.
Buche de Cypress: A Versatile Goat Cheese Crafted for Today’s Menus and Merchandising Needs
Cypress Grove also expanded its foodservice portfolio with the introduction of Buche de Cypress, inspired by the classic Bûcherondin style. Smooth, tangy, and balanced with subtle earthy notes, Buche de Cypress delivers an approachable premium goat cheese ideal for menu versatility and specialty cheese merchandising.
Fresh Goat Cheese Packaging: Refreshed and Ready for Shoppers
Cypress Grove refreshed its Fresh Goat Cheese packaging to improve shelf clarity, strengthen brand recognition, and help shoppers make faster purchase decisions. The updated packaging began arriving nationwide in January with no retailer action required. Key updates included:
- Stronger Cypress Grove purple shelf presence
- Clear “Fresh Goat Cheese” category identification
- More prominent ingredient visibility
- Simplified product naming for faster shopper recognition
“Every update we’re introducing this year is rooted in making specialty goat cheese easier to shop, merchandise, and enjoy,” said Christy Khattab, Vice President of Marketing at Cypress Grove. “From the new Assorted Best Sellers with refreshed packaging to Humboldt Fog 6 oz and expanded foodservice offerings, we’re focused on meeting the needs of today’s customers and consumers while staying true to the craftsmanship and quality that define Cypress Grove.”
Together, these updates reinforce Cypress Grove’s commitment to pairing strong brand equity with shopper-friendly design, merchandising flexibility, and product innovation.
SFFS attendees can stop by, speak to our team, and sample Cypress Grove favorites like Truffle Tremor®, and Midnight Moon®, as well as recent innovations, including Meyer Lemon & Honey, Hatch Chile, Olive and Herb, and more.
For interviews, samples, or additional information, please contact:
MEDIA CONTACTS
Christy Khattab, Vice President of Marketing
562.243.0427
[email protected]
Janne Rasmussen, Senior Marketing Manager
707.825.1100
[email protected]
Press Kit HERE
About Cypress Grove®
Founded in 1983 by goat cheese pioneer Mary Keehn in Humboldt County, California, Cypress Grove is America's leading producer of award-winning artisan goat cheese, crafted to transform the ordinary into the extraordinary. From the iconic Humboldt Fog®, the Original American Original® that helped define the American soft-ripened cheese movement, to bold new creations like Olive & Herb, Meyer Lemon & Honey, and Hatch Chile, Cypress Grove brings uncompromising quality and inventive flavor to cheese lovers and cheese cases everywhere. Operating across three beloved product lines — fresh, soft-ripened, and aged — Cypress Grove cheeses are a staple of specialty retailers, independent cheese shops, and fine food destinations nationwide. The creamery's commitment to craft has earned consistent national and international recognition. For more information, visit cypressgrovecheese.com, follow on Instagram @cypressgrovers.
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