NEW YORK, NY — October 14th, 2026 — What started as a family-owned sauce company serving customers throughout the New York metro area has quickly grown into a brand with demand across the country. Only a year and half after going to market, Notoko Sauce has secured national distribution with HomeGoods, making the chef-crafted sauce and marinade available to shoppers in stores across the U.S.
Founded by Chef Chris Notaro, Notoko Sauce brings an Italian twist to a Japanese style sauce, combining simple, high quality ingredients customers can recognize, including Italian olive oil and natural honey. Carefully balanced to complement food rather than overpower it, Notoko can be used as a marinade, dipping sauce, finishing drizzle or everyday sauce for grilled meats, seafood, vegetables, sushi, poke bowls, rice dishes and more.
As the brand gained traction, much of its growth came from the customers who continued to support Notoko, reorder the product, share it with friends and family and help spread the word. Independent mom and pop retailers also gave the young brand an early home on their shelves, while content creators went above and beyond to introduce Notoko to new audiences and support a small family owned business.
“We are incredibly grateful for the customers who have supported us and helped us get to this point,” said Chris Notaro, founder and chef behind Notoko Sauce. “We are also so thankful for the content creators who have shared our story and helped get the word out. Notoko has always been about family, good food and bringing people together around the table, which makes our partnership with HomeGoods especially exciting. We are looking forward to growing together.”
The HomeGoods partnership now gives longtime customers, and those discovering Notoko for the first time, the opportunity to pick up a bottle in stores and bring it into their own homes.
The national expansion represents the next chapter for Notoko Sauce as the family continues building the brand across the U.S., with international growth in its sights for the future.
About Notoko Sauce
Founded in 2025, Notoko is a family owned sesame soy sauce and marinade brand created by Chef Chris Notaro. Made with real, recognizable ingredients, Notoko works as a marinade, dipping sauce or finishing drizzle on chicken, steak, seafood and vegetables. The lineup includes Original, Spicy Jalapeño, Pineapple Habanero and Gluten Free, available at notokosauce.com and select retailers.
Media Contact
Marissa Notaro
[email protected]
347 233 1513
notokosauce.com