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Flour & Olive is a Trendsetter at the Summer Fancy Food Show

Flour & Olive is a Trendsetter at the Summer Fancy Food Show

KIRKLAND, WA – (July 2, 2024) Flour & Olive debuted its line of international olive oil cake mixes at the Summer Fancy Foods Show held at the Javits Center in New York City.  The company showcased its innovative products to diverse buyers, media, and industry professionals. Coming on the heels of their sofi™ Gold award, it was yet another remarkable opportunity for this start-up company and highlights the Specialty Food Association’s commitment to shape the future of food by championing product excellence, innovation and diversity. 

Flour & Olive's presence at the show attracted significant media attention. Global Food Analyst and trendspotter Melanie Zarnoza Bartelme of Mintel News mentioned Flour & Olive on the Big Ideas stage. She discussed how the brand pairs its delicious cake mixes with a world map featuring international recipes explaining, “It’s about starting with a really great product and helping the consumer understand what to do with it or say 'hey, you can just have this as is or you can really kind of chose your own adventure with it.”

The company has been featured in multiple press outlets, including Food & Wine which named the brand as one of 2025’s Biggest Food and Dining Trend Predictions and The Olive Oil Times which explains how the brand’s ground-breaking cake mixes “challenge conventional baking wisdom.”

Flour & Olive was honored with the prestigious sofi™ Gold Award in the Baking Mixes category for its Almond Scratch Olive Oil Cake Mix at the inaugural SFA Awards Gala hosted by Kristen Kish, acclaimed chef and host of Bravo's Top Chef. “I am so grateful to the SFA for recognizing the labor of love that went into making our cake mixes,” said Estelle Sohne, Founder of Flour & Olive. “The overwhelmingly positive feedback we received from attendees, trendspotters and the media was gratifying and reinforces our mission to produce delicious, healthier cake mixes that seat the world at one olive table."

The sold-out show included 2,400 domestic and 56 international companies across more than 40 specialty food and beverage categories. Flour & Olive engaged with makers, buyers and industry professionals eager to learn more about the brand and made valuable connections across the specialty food industry.

"We look forward to the opportunities that lie ahead," Sohne stated. "The interest and support we received at the Summer Fancy Foods Show exceeded our expectations and have laid the groundwork for significant growth. We can’t wait to bring Flour & Olive’s premium cake mixes to more customers nationwide and beyond."

For more information about Flour & Olive and its products, visit Flour&

Contact Information

Jennifer Cohan
SFA Press
[email protected]
(646) 878-0306

Estelle Sohne
Flour & Olive, Founder
[email protected]
Press: Press Kit

SOURCE: Flour & Olive LLC