CHICAGO, IL (June 16, 2026) – For Good Granola, the Chicago-based, woman-owned granola company known for its no-oat, buckwheat-leading granola, will return to the Summer Fancy Food Show, taking place June 28–30, 2026 at the Javits Center in New York City. The brand will exhibit Sunday only in the Good Food Mercantile Pavilion at Booth #7312.
Founded in 2021 by Chef Kiley Fields, For Good Granola brings a chef’s point of view to a category often led by oats and sweetness. With buckwheat at the center, layered flavors, satisfying texture, and a lighter sweetness from honey and maple syrup, the brand offers a more flavor-forward granola for today’s ingredient-curious consumer.
This year, For Good Granola will showcase its full six-variety lineup, including its Original Blend, which was recently honored as a 2026 Good Food Award Winner. Original Blend has also previously received a sofi™ Award and was named a StartUp CPG award winner, adding to the brand’s growing recognition across specialty food and emerging CPG communities. The Good Food Awards recognize food and drink producers committed to exceptional taste, responsible sourcing, and good food values.
“Original Blend is the variety that started For Good Granola,” says Chef Kiley Fields, Founder of For Good Granola. “It’s simple, balanced, and deeply rooted in the way I think about food — real ingredients, thoughtful texture, and flavor that keeps you coming back. To see it recognized by the Good Food Foundation is incredibly meaningful.”
As awareness of buckwheat continues to grow, For Good Granola is creating a timely entry point for consumers looking beyond traditional oat-based options. Buckwheat offers a naturally gluten-free base, satisfying texture, and a nutrient-forward ingredient story, while the brand’s flavor-forward varieties extend granola beyond breakfast into snacking, toppings, salads, cheese boards, desserts, and other sweet and savory occasions.
For Good Granola is currently available through a growing group of retail partners, including select Whole Foods Market stores in Illinois and Michigan; Illinois locations of The Fresh Market, Sunset Foods, and Fresh Thyme Market; and independent and specialty retailers across the Midwest.
At the Summer Fancy Food Show and Good Food Mercantile, For Good Granola will sample its award-winning Original Blend alongside Cranberry Spice, Smoky Pineapple, Sweet Curry, Chocolate Chile, and Toasted Sesame Citrus — a lineup designed to bring new flavor, texture, and shelf energy to the granola category.
Visit For Good Granola at Booth #7312 at the Summer Fancy Food Show in the Good Food Mercantile Pavilion on Sunday only.
Stop by to taste the 2026 Good Food Award-winning Original Blend, explore the full buckwheat-leading granola lineup, and meet Chef + Founder Kiley Fields.
For media inquiries, please contact:
Kiley Fields, Chef + Founder
Email: [email protected]
Website: www.forgoodgranola.com
Instagram: @forgoodgranola
About For Good Granola:
For Good Granola is a Chicago-based, woman-owned buckwheat granola company founded in 2021 by Chef Kiley Fields. With buckwheat at the center, the brand brings a culinary point of view to no-oat granola through layered flavors, satisfying texture, and a lighter sweetness from honey and maple syrup. Created for the ingredient-curious consumer, For Good Granola offers a more flavor-forward alternative to traditional oat-based granola.
For Good Granola was founded with a mission to craft great-tasting food for the purpose of doing good, giving 10% of revenue to organizations and programs that encourage, empower, and elevate kids and adults with disabilities and the families and caregivers who champion them. To learn more, visit www.forgoodgranola.com.