Downers Grove, Illinois (May 11, 2023) – Chicago-area start-up wins two sofi™ Awards.
For Good Granola Original Blend has been named the 2023 sofi™ Gold Product Award Winner in the Cereals & Granola category. For Good Granola Chocolate Chile was also named the 2023 sofi™ New Product Award Winner in the Cereals & Granola category. The Specialty Food Association’s (SFA) sofi™ Awards—which have been bestowed annually since 1972—are a top honor in the $175 billion specialty food industry.
The 2023 sofi™ Awards recognized a Gold Winner and a New Product Winner in each of 53 specialty food and beverage product categories. Products were judged on taste—including flavor, appearance, texture, and aroma—ingredient quality, and innovation. Nearly 2,000 products from domestic and international makers were entered into the 2023 competition.
“We are beyond excited to be recognized with two sofi™ Awards, receiving the sofi™ Gold Award, and the sofi™ New Product Award for our Original Blend and Chocolate Chile (no-oat) buckwheat granolas,” says Kiley Fields, founder of For Good Granola. “Creating flavor indulgent granola with nutrient-packed ingredients is our passion, and this award is the topmost recognition of what we set out to create.”
For Good Granola Original Blend and Chocolate Chile will now compete against other category winners for the 2023 sofi™ Gold Product of the Year Award and 2023 sofi™ New Product of the Year Award, which will be selected and announced at the Summer Fancy Food Show, June 25-27 in New York City. The Summer Fancy Food Show is the largest B2B-only specialty food industry event in North America.
“The sofi™ Awards recognize the best, most innovative products in the Specialty Food Industry and the creative, passionate people who make them,” said SFA President Bill Lynch. “Winning a sofi™ Award can open doors to new markets and expanded business opportunities for the winners, which is central to the SFA’s work on behalf of its member makers and manufacturers.”
The sofi™ Awards competition is open to product qualified SFA members in good standing. New and Gold Award Winners in each category are featured in the sofi™ Spotlight Pavilion at the Summer and Winter Fancy Food Shows. Winning a sofi™ Award creates added exposure for products with food buyers from top names in supermarkets, specialty retailers, foodservice, distributors, and the media.
SFA partners with Rutgers Food Innovation Center in Bridgeton, NJ for sofi™ Awards judging and logistics management. Entries were judged strictly on a blind basis—without packaging, pricing, or any brand identification. Products were judged on taste—including flavor, appearance, texture, and aroma—ingredient quality, and innovation.
About For Good Granola
For Good Granola was founded in 2021 by Chef Kiley Fields. Located in Downers Grove, Illinois, For Good Granola creates flavor indulgent and nutrient-rich (no-oat) buckwheat granolas. They create unique and unexpected flavors, inspired by cuisines and spices from around the world, with the goal to bring better flavor to your granola. Their passion for nourishing goes beyond food. For Good Granola gives to organizations and supports programs that encourage, empower, and elevate kids and adults with disabilities. For Good Granola will be a first-time exhibitor at the 2023 Summer Fancy Food Show in the Start Up Pavilion where they will be debuting their latest buckwheat granola flavor, Sweet Curry. For more information visit them online and follow them on Instagram.
About the Specialty Food Association
The not-for-profit Specialty Food Association (SFA) is the leading membership trade association and source of information about the $175 billion specialty food industry. Founded in 1952 in New York City, the SFA prides itself on being an organization by the members and for the members, representing thousands of specialty food makers and manufacturers, importers, retailers, buyers, distributors, brokers, and others in the trade. The SFA owns and operates the Fancy Food Shows—which are the largest specialty food industry events in North America—as well as the sofi™ Awards—which have honored excellence in specialty food and beverage annually since 1972. The SFA produces the Trendspotter Panel annual predictions, the State of the Specialty Food Industry Report, Today's Specialty Food Consumer research, the Spill & Dish podcast, year-round educational programming for professionals at every stage in their business journey, and SFA Feed, the industry's go-to daily source for news, trends and new product information. Find out more online and connect with SFA on Facebook, Twitter, Instagram, LinkedIn, and TikTok.
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