Company's domestic sourcing model connects its portfolio of tomato brands to growers in New Jersey and California
Berlin, NJ — November 1, 2026 — For generations, the annual tomato harvest has marked an important tradition for the brands that now make up Violet Foods. As the 2026 tomato harvest concludes, Violet Foods is celebrating the American farmers, growers and partners behind the tomatoes at the heart of its portfolio of food brands.
From the fields of New Jersey to California, Violet Foods partners with North American farmers to grow high-quality tomatoes that are harvested at the peak of the season and processed close to where they are grown.
It's a model Violet Foods summarizes simply:
Grown Here. Packed Here.
“At Violet Foods, we believe where our food comes from matters—and that some of the best tomatoes in the world are grown right here at home,” said Melissa Mackay, Director, Marketing of Violet Foods. "Our relationships with growers are fundamental to what we do. These aren't simply ingredients we're purchasing. They begin with farmers, fields and communities that know how to grow exceptional produce."
For Don Pepino, Sclafani and Fattoria Fresca, the story begins with 100% Jersey Fresh tomatoes, grown in New Jersey and harvested during the state's tomato season.
On the West Coast, Muir Glen works with sun-kissed and vine-ripened California-grown organic tomatoes, continuing the brand's longstanding connection to organic agriculture.
By working with North American growers and processing tomatoes close to their source, Violet Foods can move tomatoes from the field into processing during the harvest season often within only hours of being picked, helping preserve the quality and flavor of the crop at its peak.
The result ultimately reaches kitchens in many different forms—from pizza sauce and crushed tomatoes to diced and fire-roasted tomatoes—through brands with their own distinct histories and consumers.
Different Kitchens. Same Standards.
Although Violet Foods' brands serve different consumers and culinary occasions, high-quality, domestic tomatoes provide a common thread across the portfolio.
Don Pepino has long been associated with pizza sauce and the Northeast's pizza tradition upholding its legacy of being the #1 pizza sauce in the Northeast.
Sclafani brings more than a century of Italian-American food heritage to home and professional kitchens with its premium pantry staples and reliable quality.
Fattoria Fresca celebrates tomatoes grown close to home with deep connections to New Jersey agriculture.
Muir Glen has built its reputation around organically grown, non-GMO, California tomatoes and distinctive products including fire-roasted tomatoes.
Together, the brands demonstrate the range of what can begin with one high-quality North American-grown ingredient.
For Violet Foods, domestic sourcing also means maintaining meaningful relationships throughout its supply chain—from growers and agricultural partners to processing, packaging and distribution.
"We want people to understand that there is a real agricultural story behind the product," said Mackay. "Before our products reach a grocery shelf or a kitchen, they begin in a field."
As Violet Foods looks ahead, the company remains committed to building on the traditions that established its brands while strengthening partnerships with American growers and creating new opportunities for growth.
Grown Here. Packed Here.
About Violet Foods LLC
Violet Foods LLC is an American tomato company bringing together four established brands—Don Pepino, Sclafani, Fattoria Fresca and Muir Glen Organic—built on generations of tomato-growing and processing heritage. Through partnerships with American farmers and a commitment to quality from field to finished product, Violet Foods is building on the heritage of its brands while creating new opportunities for growth. Violet Foods is a portfolio company of Amphora Equity Partners, a private equity firm focused on investments in the food and beverage industry.
Media Contact:
Melissa Mackay
Director, Marketing
[email protected]
www.violetfoods.com