BUFFALO, N.Y. (October 6, 2026) – Offering “Infinite Possibilities from One Family,” global, family-owned Rich Products (Rich’s) demonstrates foodservice solutions and delicious innovations for convenience store operators at the 2026 NACS Show in Las Vegas from Oct. 7-9. Visitors at the Rich’s/f’real booth (#C5225) can score branded swag at the f’real Station to celebrate the new B8 blender – the next-generation blending technology in its Blend n’ Sip Self-Serve platform, a new Protein Smoothie line, and their boldest packaging evolution yet. In addition to f’real frozen blended beverages, the Rich’s exhibit booth features a Beverage Innovation Station with AI-generated personalized milkshakes, dirty sodas and iced coffees and a Pizza & Hot Snacks Section with samples of freezer-to-oven Fresh ‘N Ready crust and new fully-topped pizza capabilities – including Pizzeria UNO® – as a result of the Great Kitchens acquisition earlier this year.
“Now more than ever, c-stores need fast, simple solutions to compete with QSRs and meet the growing consumer demand for all-day snacking and specialty beverages,” said Megan Grinstead, Vice President, Customer and Consumer Brand Marketing, Rich Products. “At the NACS Show, we’re introducing our ‘Rich’s Beverage Solutions’ brand, which combines all of our solutions – creams, cold foams, and Protein Syrup – into a one-stop shop to help c-stores easily create custom beverages that drive sales.”
f’real Station
In early 2027, f'real, the makers of on‑the‑go, blend‑it‑yourself milkshakes and smoothies, will introduce Protein Smoothies that combine the indulgent taste consumers love with the functional benefits they're increasingly seeking. Each Protein Smoothie is made with real fruit, delivers 20 grams of protein from real milk protein isolate and contains fewer than 250 calories, with no artificial colors, flavors or sweeteners. The new portfolio includes two flavors:
- NEW f’real Tropical Mango Protein Smoothie
- NEW f’real Peanut Butter Banana Protein Smoothie made with Reese’s Peanut Butter
The NEW f’real B8 Blender is the next evolution of the Blend n’ Sip Self-Serve platform, which allows consumers to enjoy a freshly blended milkshake or smoothie at the push of a button in about a minute. The next-generation blender is designed to help operators maximize uptime, simplify operations and create a more engaging frozen beverage destination for consumers.
To reflect evolving consumer preferences and shopping habits, f'real is introducing a major packaging redesign that will roll out across the full portfolio beginning in January 2027. The refreshed look features a bolder, vibrant color palette, a modernized aura-like gradient take on its signature swirl, a more premium full-cup design and clearer distinction between Milkshake and Smoothie offerings.
Beverage Innovation Station
Since consumer demand is skyrocketing for specialty beverages, Rich Products is launching “Rich’s Beverage Solutions” (RichsUSA.com/beverages) at the NACS Show. It’s a one-stop beverage shop that makes it easy for c-stores to set their menu apart and pour on profits. At the show, Rich’s representatives demonstrate how to customize beverages by incorporating a variety of products:
- NEW Rich’s Protein Syrup delivers 15 grams of protein in one pump to virtually any beverage, whether hot, iced, blended or frozen.
- Soft Whip Cold Foam – available in Sweet Cream, Oat Milk and Chocolate – captures the cold foam craze and adds a creamy texture to hot and cold drinks.
- All-in-One Creamer creates a smooth and creamy profile for dirty soda, custom coffees, and more.
Plus, NACS Show attendees can create and enjoy their own custom f’real milkshake, dirty soda or iced coffee using a proprietary AI experience. They simply answer a few questions on a tablet, AI generates an ingredient list that the user can tweak, the program produces an image and description of the beverage, and the Rich’s on-site team creates it.
The customized milkshakes are crafted using the f’real by Rich’s Blend n’ Serve Back of House Program and its NEW connected B9 Blender, which enables c-stores to create freshly blended frozen beverages in around a minute. NACS Show attendees can try the NEW f’real Creamsicle® Milkshake.
Pizza & Hot Snacks Section
In January, Rich Products acquired Great Kitchens Food Company, North America’s most comprehensive manufacturer of take-and-bake pizzas and the iconic UNO® Foods Brand. NACS Show attendees will sample hot snacks made fresh from the oven, including:
- NEW 14” Fully Topped Pizzas: Pepperoni and Ultimate Meat
- NEW 14” Fully Topped Biscuit Crust Breakfast Pizza
- NEW 6”x12” Flatbreads: Cheese & Pepperoni, BBQ Chicken, and Buffalo Chicken
- NEW 6-ounce UNO® Calzones: Steak & Cheese, Pepperoni & Cheese, Buffalo Chicken, and Italian Meat
- Fresh ‘N Ready Oven Rising Sheeted Pizza Dough: a freezer-to-oven dough that’s designed to rise and develop an airy texture and artisan flavor
- SNEAK PEEK: Farm Rich Cinnamon Battered French Toast Sticks and Egg, Cheese & Bacon Hash Brown Bites
Now c-stores can offer iconic Pizzeria UNO® pizza and calzones in a convenient, individually wrapped handheld format — perfect for grab-and-go or for shoppers to microwave in-store. Operators can see these on display at the NACS Show in a Pizzeria UNO® freezer:
- NEW 6-ounce UNO® Calzones: Steak & Cheese, Pepperoni & Cheese, Buffalo Chicken, and Italian Meat
- NEW 5” UNO® Conventional Style Deep Dish Pizzas: Cheese and Pepperoni
Rich’s offers a broad portfolio of products, plus recipes, market insights, and inspiration to help c-stores compete with QSRs. Operators can learn more by visiting RichsConvenience.com.
meet RICH’S.
Rich’s, also known as Rich Products Corporation, is a family-owned food company dedicated to inspiring possibilities. From cakes and icings to pizza, appetizers and specialty toppings, our products are used in homes, restaurants and bakeries around the world. Beyond great food, our customers also gain insights to help them stay competitive, no matter their size. Our portfolio includes creative solutions geared at helping food industry professionals compete in foodservice, retail, in-store bakery, deli, and prepared foods among others. Working in 100 locations globally, with annual sales exceeding $5.8 billion, Rich’s is a global leader with a focus on everything that family makes possible. Rich’s®—Infinite Possibilities. One Family. Learn more at Richs.com or join the conversation on Facebook, Instagram, LinkedIn and X.
About f'real
f’real is a leading brand in the frozen beverage category that designs, sells and markets blend-it-yourself milkshakes and smoothies, all made from honest ingredients, in more than 17,000 locations across the U.S. and Canada including convenience stores, colleges and universities, theaters and military bases. The patented in-store blending system creates delicious, authentic frozen beverages at the touch of a button in about a minute. As a leading frozen beverage destination for convenience store consumers, f’real’s success can be attributed to continued innovation in the category and the quality of its products. f’real foods is a wholly-owned subsidiary of Rich Products Corporation. For more information, please visit freal.com or follow on TikTok, Instagram and Facebook.
UNO and PIZZERIA UNO are registered trademarks owned by Pizzeria Uno Corporation and are used under license.
REESE'S is a trademark of The Hershey Company and is used under license.
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