Hot Ones Samples New 10th Anniversary Flavors Pickled Garlic Sriracha & Tropical Amarillo Hot Sauces at Summer Fancy Food Show 2025
BROOKLYN, NY (Jun 27, 2025) – First We Feast and HEATONIST, the team behind the hot sauces on hit interview series Hot Ones, are bringing two of their newest Hot Ones flavors to Summer Fancy Food Show 2025. Fans of the show with hot questions and hotter wings can sample the new all natural hot sauces at booth 5659.
Hot Ones Tropical Amarillo hot sauce was introduced in May as part of Hot Ones Season 27, and is the newest flavor from the show with hot questions and hotter wings. The sauce’s island-inspired ingredients and just-over medium heat have made it one of the stand out flavors with celebrity guests and Hot Ones fans alike:
- “Amazing. This sauce was amazing and this is coming from a Jamaican who loves Scotch Bonnet.” - Kevin P.
- “Tropical Bliss. Great new sauce by Hot Ones! Nice medium heat, bright sweetness from the mango and pineapple, but the best part is the warm curry that is up front and center on the nose.” - Kraig K.
- “Great flavor and smell with a subtle heat level makes this an easy sauce to enjoy.” - Sean S.
Hot Ones Pickled Garlic Sriracha debuted earlier this year celebrating 10 years since the first episode of Hot Ones aired in 2015, and is currently available at Whole Foods stores nationwide as well as at Academy Sports. Other Hot Ones hot sauce flavors can be found at 30,000 points of distribution across the country.
Fans can also learn more about Hot Ones’ evolution in the CPG space by attending a fireside chat featuring First We Feast CEO and Hot Ones creator Chris Schonberger and HEATONIST founder & CEO Noah Chaimberg. The fireside chat will take place on the main stage at 2pm on Sunday, June 29th and is moderated by TASTE Editor Matt Robard.
Stop by for a taste at booth 5659, and visit hotones.com to explore the ultimate in flavor and fire from the internet’s favorite hot wing interview show!
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ABOUT HEATONIST
HEATONIST is on a mission to make food more exciting and delicious one bite at a time! Founded in 2013 by Noah Chaimberg as a Brooklyn-based push cart, HEATONIST has grown to include two retail stores and become the world’s most popular online destination for hot sauce. HEATONIST partners with passionate small batch sauce makers from around the globe to bring never-before-seen flavors to the world of hot sauce. Stop by for a taste at HEATONIST’s Chelsea Market Outpost (Manhattan), Williamsburg Tasting Room (Brooklyn), or visit online at heatonist.com. Look for HEATONIST sauces at retailers nationwide and remember to #stayspicy.
ABOUT FIRST WE FEAST
Founded in 2012 by Chris Schonberger, First We Feast has redefined food as the new pop culture, and created some of the internet’s most beloved and award-winning IP of the past decade. First We Feast's YouTube channel is home to flagship series, Hot Ones, as well as spinoffs like Hot Ones: Versus, Truth or Dab, and Heat Eaters. It has also launched popular series like Burger Bucket List, Tacos Con Todo, Pizza Wars, and Food Grails, building a community of 13 million highly-engaged subscribers and over 3 billion views to date. With a thriving commerce business that allows fans to “eat the show,” First We Feast launched hot sauces, Truth or Dab The Game, collaborations with brands like Shake Shack and Pringles, and much more. First We Feast's slate of original programming has garnered numerous awards and nominations, including two Emmy nominations for "Hot Ones"; multiple Shorty Awards; the 2019, 2020, and 2024 Webby Award for Food & Drink; and the 2014 James Beard Award for Best Food Blog.
MEDIA CONTACTS
HEATONIST
Bri Quaglia
bri@heatonist.com
FIRST WE FEAST
marketing@firstwefeast.com