Expo Attendees Can Check Out the Newest Jelly Belly Flavors and Forms at Booth #1917
FAIRFIELD, CA --- Jelly Belly® Candy Company will be back at the Specialty Food Association 2023 Winter Fancy Food Show, taking place in Las Vegas from January 15 through January 17. With plans to continue to wow like minded leaders in the food and confectionery space, Jelly Belly plans to unveil its newest confections on the show room floor, innovations that were created with retailers, fans and potential new customers in mind. Showcased at booth #1917 this year, attendees can look forward to seeing firsthand new additions to the Jelly Belly Harry Potter line devoted to Butterbeer™ lovers and Wizarding World fans, seasonal greeting cards filled with jelly beans, as well as a new flavor addition to the brand’s popular Scottie Dogs® line.
“We’re looking forward to being back at the Winter Fancy Food Show this year,” said Rob Swaigen, Vice President of Global Marketing at Jelly Belly Candy Company. “In 2023 we’ll be expanding two very popular lines with new offerings, additions that we’re confident will make a big impact with both longtime and new Jelly Belly fans. We’re excited to introduce a Butterbeer flavored jelly bean and new advent calendar to our Harry Potter line, as well as a delicious strawberry addition to our Scottie Dogs line, both with true-to-life flavors we’re confident our consumers will love.”
A full list of what Jelly Belly plans to showcase at the 2023 Winter Fancy Food Show includes:
- Jelly Belly® Harry Potter™ Collection saw an array of new additions for the 2022 holiday season with more treats to come this year.
- NEW Harry Potter™ Butterbeer™ Jelly Beans from Jelly Belly bring the flavor of the sweet and iconic Wizarding World drink to life in jelly bean form. Available beginning Fall 2023.
- NEW Harry Potter™ Trivia Advent Calendar is the perfect holiday gift for the Harry Potter fan! Count down to the holidays with Hogwarts trivia and an assortment of delicious Jelly Belly jelly beans for each day. Players can test their Harry Potter knowledge and get a taste of Jelly Belly flavors including Green Apple, Watermelon, Candyfloss, Cherry and more. Available beginning Christmas 2023 while supplies last.
- Harry Potter™ Butterbeer™ Chewy Candy tastes and looks like Butterbeer, one of the most beloved drinks from the Wizarding World. Available now.
- Harry Potter™ Butterbeer™ Milk Chocolate Bar is a decadent milk chocolate treat that is complete with a smooth and creamy Butterbeer-flavored filling. Detailed barrel-shapes are formed on each of the bar’s six squares. Available now.
- Harry Potter™ House Points Counter Dispenser is a jelly bean dispenser inspired by the famed house points counter in the Harry Potter series, with an “hourglass” shape and Jelly Belly flavor that represents each Hogwarts House: Slytherin™, Hufflepuff™, Gryffindor™ and Ravenclaw™. The manual candy dispenser includes sound, with voiceover from the famous Sorting Hat. With a press of the button, consumers can find out what Hogwarts House they belong to and get a taste of Green Apple, Lemon, Cherry and Blueberry jelly beans. Available now.
- Harry Potter™ Butterbeer™ Barrel Tin is a barrel-shaped tin filled with Harry Potter Butterbeer Chewy Candy from Jelly Belly. Available now.
- Harry Potter™ Butterbeer™ Glass Mug is a real glass mug adorned with the metal crests of all four Hogwarts Houses. The glass is filled with Harry Potter Butterbeer Chewy Candy and includes a collectible Butterbeer coaster. Available now.
- Jelly Belly® Scottie Dogs® fans can enjoy our newest flavor and format, Strawberry Licorice Grab & Go® Bags, also available in bulk. The charming Scottie Dog-shaped chewy candy is now available in a delicious strawberry licorice flavor, joining the original red and black licorice offerings. Available January 2023 .
- Jelly Belly® Seasonal Greeting Cards allow candy lovers to send sweet messages for their favorite holidays, literally! Each seasonal card pairs sweet sentiments with delicious jelly beans inspired by the holiday and includes a padded envelope for shipping. Available now.
- Christmas: Consumers can try the Jelly Belly® BeanBoozled® Naughty or Nice Greeting Card filled with an assortment of weird and wild jelly beans or the Jelly Belly® Snowman Greeting Card featuring Tangerine jelly beans.
- Valentine’s Day: A great option for a Valentine or Galentine, the Jelly Belly® Gimme Some Sugar Valentine Greeting Card is filled with Bubble Gum jelly beans or our Jelly Belly® You Are My Jelly Bean Valentine Greeting Card features our Conversation Beans® each imprinted with a sweet jelly bean message.
- Easter: Consumers can complete their basket with a Jelly Belly® Carrot Easter Greeting Card filled with Tangerine jelly beans or the Jelly Belly® Easter Bunny Greeting Card with a Cotton Candy surprise.
For those attending the 2023 Winter Fancy Food Show, visit booth #1917 to check out these products and others from Jelly Belly. For more details, you can view and download the Jelly Belly press kit.
Jelly Belly Candy Company
With candy-making roots dating back to 1869, Jelly Belly Candy Company began making Jelly Belly jelly beans in 1976. Today, Jelly Belly products are sold all over the world and the company remains family-owned and operated by the fourth, fifth and sixth generations of the candy-making family. For more information about Jelly Belly and its confections, visit www.jellybelly.com or consumers can call (800) 522-3267 and retailers can call (800) 323-9380.
About Wizarding World
In the years since Harry Potter was whisked from King’s Cross Station onto Platform nine and three quarters, his incredible adventures have left a unique and lasting mark on popular culture. Eight blockbuster Harry Potter films based on the original stories by J.K. Rowling have brought the magical stories to life and today, the Wizarding World is recognised as one of the world’s best-loved brands.
Representing a vast interconnected universe, it also includes three epic Fantastic Beasts films, Harry Potter and the Cursed Child – the multi-award-winning stage-play, state-of-the-art video and mobile games from Portkey Games, innovative consumer products, thrilling live entertainment (including four theme park lands) and insightful exhibitions.
This expanding portfolio of Warner Bros. owned Wizarding World tours and retail also includes the flagship Harry Potter New York, Warner Bros. Studio Tour London – The Making of Harry Potter, Warner Bros. Studio Tour Tokyo, and the Platform 9 3⁄4 retail shops.
The Wizarding World continues to evolve to provide Harry Potter fans with fresh and exciting ways to engage. For the worldwide fan community, and for generations to come, it welcomes everyone in to explore and discover the magic for themselves.
About Warner Bros. Consumer Products
Warner Bros. Consumer Products (WBCP), part of Warner Bros. Discovery Global Brands and Experiences, extends the company’s powerful portfolio of entertainment brands and franchises into the lives of fans around the world. WBCP partners with best-in-class licensees globally on an award-winning range of toys, fashion, home décor, and publishing inspired by Warner Bros.’ biggest franchises from DC, Wizarding World, Looney Tunes, Hanna-Barbera, Game of Thrones, Cartoon Network and Adult Swim. With innovative global licensing and merchandising programs, retail initiatives, and promotional partnerships, WBCP is one of the leading licensing and retail merchandising organizations in the world.
WIZARDING WORLD and all related trademarks, characters, names, and indicia are © & ™ Warner Bros. Entertainment Inc. Publishing Rights © JKR. (s22)