On June 27, 2026, an exclusive urban truffle hunting experience, live on Instagram, will turn Manhattan into a gourmet journey to follow step by step.
New York, June 27, 2026 – Le Vie del Tartufo, an Umbrian company specialized in the selection and processing of truffles and the company behind the Jimmy Tartufi brand, brings to New York an experiential project designed to tell the story of truffle beyond the product: not only as an outstanding Made in Italy ingredient, but as a language of discovery, sharing and lifestyle.
On the occasion of the Summer Fancy Food Show, Jimmy Tartufi will bring to life a special urban Truffle Hunting experience in the heart of Manhattan: an exclusive, dynamic and social game, designed as a multi-stop treasure hunt, where influencers, foodies, media and gourmet enthusiasts will be involved in a journey through digital clues, interactive moments and real-time content sharing.
The experience will be broadcast live on Instagram through the official Jimmy Tartufi profile, allowing the community to follow the evolution of the game, discover the key moments and experience the energy of the event remotely. The influencers involved will play a central role in amplifying the story, generating content, interactions and a spontaneous narrative around the brand and its new experiential dimension.
The concept was created to combine the charm of truffle hunting with the contemporary rhythm of New York: a fast-paced, urban and engaging experience designed to transform the city into a gourmet discovery route. Each stop will guide participants toward the final destination, where a precious prize will be awarded, not revealed until the moment of the reveal.
With this initiative, Le Vie del Tartufo confirms its commitment to strengthening the presence of Jimmy Tartufi in the U.S. market, speaking to an international, curious audience that is attentive to new forms of food luxury. Truffle thus becomes experience, storytelling and participation: an Italian symbol able to move beyond the table and enter the social and digital space.
Jimmy Tartufi goes beyond the product: it is a way of experiencing truffle, discovering it and sharing it. In New York, this vision takes shape through an exclusive truffle hunting experience that celebrates Made in Italy taste through the energy of the city, influencer engagement and the power of social live streaming.