The Canadian snack brand launches its New Gastronomy collection Nori & Tamari, Peri Peri, and Sumac & Blue Salt exclusively at Summerhill Market in June
New York, June 2026: JÖEY Nordic Seed Crisps, a Canadian-based premium snack brand renowned for its innovative watermelon seed-based crackers, today announced the launch of 3 sophisticated new flavors: Peri Peri, Nori & Tamari, and Sumac & Blue Salt. Marrying the brand’s signature Nordic crunch with globally inspired seasonings, its new Gastronomy Collection will debut in early June at the Summer Fancy Food Show in New York.
Born in early 2023, JÖEY is the brainchild of Joseph Chen, who stepped away from a successful career in corporate strategy and consumer insights to revolutionize the way we snack. His goal was simple: to create a sustainable, clean-ingredient product that delivers a delicious crunch while maintaining a powerhouse nutritional profile.
The expansion marks a pivotal moment for JÖEY. While the original lineup focused on sophisticated flavours like Black Truffle and Saffron with Pink Salt, these new additions lean into 'global-gourmet' flavor trends, catering to a community of mindful snackers who crave bold, adventurous flavor profiles without sacrificing the brand gluten-free, organic positioning.
“With this new launch, we wanted to push the boundaries of what a seed crisp can be. We’re proving that 'clean label' doesn't have to mean subtle flavor. Whether it's the umami of Nori, the tang Sumac or the bright heat of Peri Peri, we’re bringing a world of flavor to a nutrient-dense base." Says Joseph, Founder of JÖEY.
About JÖEY Nordic Seed Crisps: Founded in 2023 in Canada, JÖEY Nordic Seed Crisps is a premium CPG brand dedicated to revolutionizing the snack aisle with clean, sustainable, and nutrient-dense ingredients. Crafted without seed oils, the brand’s signature USDA organic, gluten-free crisps are baked using a blend of seven super seeds, including watermelon. Delivering 22g of protein and 13g of fibre per bag, JÖEY provides mindful consumers with an unparalleled texture. For more information, visit joeynordicseedcrisps.com or follow their journey on social media at @joeyseedcrisps.
Contact: Zach Goodwin
Jöey Nordic Seed Crisps
Phone:(519) –766-8926