JÖEY's Rosemary & Black Pepper Seed Crisps recognized among thousands of emerging CPG products for standout innovation, brand story, and packaging design
JÖEY Nordic Seed Crisps, a seed crisp brand rethinking what a cracker can be with watermelon seeds, protein, and fiber; has won a 2026 Startup CPG Shelfie Award for its Rosemary & Black Pepper Seed Crisps, in the Healthy Snack Category.
Startup CPG (startupcpg.com) is one of the largest emerging consumer packaged goods communities in the world, with a B2B reach of over 150,000 professionals and nearly 30,000 members in their own dedicated slack channel, hosting events with speciality and mainstream retailers, from Erewhon to Walmart.
The Shelfie Awards evaluate products on three criteria: product innovation, brand story, and packaging design. This year, more than 2,000 products were submitted across over 30 categories, each physically tasted and evaluated by judges before 145 finalists and 46 winners were named.
In announcing the win, judges wrote: "Once we started munching on these, we had to stop ourselves – and that's not easy to do. Delicious, crunchy, and good for you – these are perfect additions to charcuterie boards, topped on salads, or hidden in your favorite sandwich for a little surprise."
"To be recognized out of so many incredible brands is such an amazing feat for us and we are eternally grateful to the Startup CPG team," says Joseph, Founder of JÖEY. "This win reflects everything we set out to do with JÖEY - create a snack that's both thoughtfully made and genuinely craveable."
JÖEY's Rosemary & Black Pepper Seed Crisps are made with seven nutrient-dense seeds, including watermelon seeds, and are USDA Organic, certified gluten-free, vegan, and made without seed oils, with 22g of protein and 13g of fibre per bag.
About JÖEY Nordic Seed Crisps: JÖEY Nordic Seed Crisps is a Canadian-founded snack brand built in 2023 on a mission to rethink what a cracker can be. Made with seven nutrient-dense seeds, JÖEY's crisps are USDA Organic, certified gluten-free, vegan, and made without seed oils. Learn more at joeynordicseedcrisps.com.
Contact for SFA: Zach Goodwin, 519 766 8926, [email protected]