The Austin-based energy drink brand introduces a fully reformulated lineup, bold new packaging and a renewed focus on bringing the traditional energy drink experience to better-for-you consumers.
AUSTIN, TX — November 2026 — Journée, an all-natural energy and focus drink powered by Lion’s Mane, has unveiled a complete brand transformation, introducing a reformulated product lineup, redesigned packaging and a new positioning aimed at bridging the gap between traditional energy drinks and the growing better-for-you beverage category.
The relaunch follows a year in market, more than 20,000 consumer interactions and thousands of product tastings that helped the founders identify a clear opportunity: consumers increasingly want natural ingredients and added functionality, but without sacrificing the bold flavors, sweetness and overall experience they associate with traditional energy drinks.
Rather than making incremental improvements, Journée made the decision to rebuild its product and brand from the ground up.
Bringing Functional Ingredients Into Everyday Energy
As functional mushrooms gain traction across specialty food and beverage categories, Journée is bringing Lion’s Mane into a familiar, ready-to-drink energy format designed to appeal beyond the traditional wellness consumer.
Each 12 oz can combines 1,600 mg of Lion’s Mane, 140 mg of natural caffeine, 70 mg of L-Theanine and 100% daily value of vitamin C from acerola. Made with real fruit juice, the beverages contain 45 calories, 7–8 grams of sugar and no artificial ingredients.
“Our first year taught us so much about what consumers actually want from an energy drink,” said Nicole, co-founder of Journée. “We saw an opportunity to bring together two worlds that have traditionally felt separate: the bold, exciting experience of conventional energy drinks and the natural ingredients and functionality people are increasingly looking for.”
Reformulating for the First Sip
After a year in market, thousands of consumer tastings and extensive feedback, Journée made the decision to rebuild its formulation from the ground up. The goal was clear: challenge the idea that choosing natural ingredients means compromising on taste.
While many natural energy drinks lean toward lighter, earthier and more subtle flavor profiles, Journée took the opposite approach, bringing the indulgent sweetness, bold fruit flavors and full-bodied experience of traditional energy drinks into an all-natural formulation.
Drawing on his restaurant industry background, co-founder Christian placed particular emphasis on sweetness, flavor intensity, acidity, mouthfeel and finish, refining each element to deliver a more satisfying drinking experience.
“We didn’t want consumers to feel like they had to compromise on taste to choose better ingredients,” said Christian. “We wanted to bring back everything people love about energy drinks: the bold flavors, the sweetness, the indulgence, just made differently.”
The reformulated lineup introduces three flavors: Blueberry Lemon, Raspberry Dragon Fruit and Tropical Punch.
The Next Chapter
With its reformulated lineup and redesigned identity, Journée is preparing for its next stage of retail expansion, with an initial focus on Texas and California.
The brand aims to bring functional ingredients to a broader audience by combining the accessibility and excitement of mainstream energy drinks with the ingredient standards increasingly valued by specialty food consumers.
About Journée
Journée is an Austin-based, all-natural energy and focus drink founded by Christian and Nicole. Created to bridge the gap between traditional energy drinks and better-for-you beverages, Journée combines natural caffeine, Lion’s Mane, L-Theanine and vitamin C with real fruit juice and bold, sweet flavors. Available in Blueberry Lemon, Raspberry Dragon Fruit and Tropical Punch, Journée is vegan, gluten-free and made without artificial ingredients.
Learn more at drinkjournee.com.