Experience the brand’s lineup of premium freeze-dried soups designed for today's consumer
(NEW YORK, NY) June 10, 2026 — Long Weekend, a modern instant soup brand redefining convenience with chef-inspired flavors and premium, nourishing ingredients, is proud to announce its presence at the Summer Fancy Food Show (Booth #4201). Bringing an early taste of soup season, the brand will spotlight its growing selection of freeze-dried soups, the first-of-its kind in the instant soup aisle.
Inspired by the everyday popularity of freeze-dried soup in Japan, Long Weekend brings a fresh perspective to the U.S. market with real soup made fast, without compromising taste or quality. Using an advanced freeze-drying process, the brand locks in flavor and nutrition at peak freshness, delivering wholesome, satisfying meals ready in minutes with just hot water.
Since launching in 2025, Long Weekend has quickly gained traction through partnerships with respected regional retailers and just recently expanded nationally with its debut at Target stores. The brand’s growing lineup features standout flavors like Carrot Ginger and Tomato Bisque, alongside globally inspired options such as Thai Coconut Curry and classic favorites like Minestrone.
Committed to clean ingredients, Long Weekend soups contain no added sugars, and are made without artificial colors, or flavors. With vibrant, playful packaging and a focus on both taste and well-being, the brand offers a convenient, feel-good alternative in the soup aisle, designed to nourish more than just your appetite.
To get a taste of the Long Weekend experience, attendees can stop by Booth #4201 to sample the brand's chef-inspired soups, learn more about its story, and connect with the team about retail and distribution opportunities.
For more information, visit EatLongWeekend.com or follow @eatlongweekend on social media on Facebook, TikTok, and Instagram.
For media inquiries and interviews, please contact Mindy Valone, [email protected].
About Long Weekend
Launched in 2025, Long Weekend is a premium instant soup brand redefining convenience with chef-inspired flavors and nourishing ingredients. Inspired by Japan’s freeze-dried soup culture, it delivers real soup in minutes by just adding hot water. Using advanced freeze-drying, Long Weekend preserves flavor and nutrition at peak freshness. The lineup includes Carrot Ginger, Tomato Bisque, Thai Coconut Curry, and Minestrone. Soups are made without added sugars, artificial flavors or ingredients. You can purchase the full selection of products on EatLongWeekend.com, Amazon, and at Target, Wegman’s, Hy-Vee, The Fresh Market, Roche Bros. and other regional grocery stores. For more information, visit EatLongWeekend.com or follow @eatlongweekend on social media.
Media Contact:
Mindy Valone
MVPR Consulting
[email protected]
617-777-9960