Established de-alcoholized wine specialist joins the Specialty Food Association and advances U.S. market development with its portfolio listed in KeHE's product system.
RICHMOND, British Columbia — [October 2026] — Malinda Distributors Inc., an established Canadian importer and distributor specializing in de-alcoholized wines, is introducing its Australian Loxton and Not Guilty brands to the United States market. As part of its expansion strategy, Malinda has joined the Specialty Food Association (SFA) and established product listings with KeHE, a leading U.S. distributor of natural, organic, and specialty products.
Two Australian Wine Brands, One Comprehensive Portfolio
Loxton offers a traditional wine experience through a range of de-alcoholized still and sparkling wines. Its portfolio includes familiar styles such as Cabernet Sauvignon, Sauvignon Blanc, Semillon Chardonnay, and Sparkling Brut, providing approachable alternatives for consumers who enjoy the character and occasions associated with wine. The Loxton range has received recognition at international alcohol-free wine competitions, including Gold medals for its Cabernet Sauvignon and Sparkling Brut at the 2026 World Alcohol-Free Awards.
Not Guilty brings a contemporary personality to the alcohol-free category with fruit-forward still and sparkling wines. With Pinot Grigio, Red Blend and Sparkling Brut, the range offers consumers additional choices for entertaining, dining, celebrations, and everyday occasions.
Together, the two brands provide retailers with complementary offerings designed to appeal to both traditional wine consumers exploring alcohol-free alternatives and shoppers discovering the category for the first time.
Building U.S. Retail Partnerships Through KeHE
KeHE, a leading national distributor of natural, organic, and specialty products, has added Malinda's Loxton and Not Guilty portfolios to its product system, creating a pathway for future distribution through its established U.S. network.
Malinda is actively engaging grocery chains, independent retailers, and specialty food merchants across the United States to identify opportunities for regional growth. As retailer interest develops, Malinda will work with KeHE to establish distribution arrangements that support local market demand.
“Over the past three decades, we've seen non-alcoholic wine evolve from a niche alternative into an increasingly important beverage category. Our experience in Canada has shown us the value of offering consumers more choice, and we're excited to build relationships with U.S. retailers and distributors who share that vision.” — Darrin Mak, Director of Sales and Marketing, Malinda Distributors Inc.
Discover the Loxton and Not Guilty Portfolio
Malinda welcomes inquiries from grocery chains, specialty food retailers, distributors, and foodservice operators throughout the United States interested in expanding their alcohol-free beverage selections.
Qualified trade buyers are invited to contact Malinda to learn more about the portfolio, discuss potential retail opportunities, and request product samples for evaluation.
For wholesale inquiries and sample requests, contact [email protected] or visit http://www.malindawines.com.
About Malinda Distributors Inc.
Established in 1989, Malinda Distributors Inc. is a Canadian importer and distributor specializing in de-alcoholized and non-alcoholic wines. The company represents the Australian Loxton and Not Guilty brands, serving grocery, liquor, and specialty retail channels across Canada while expanding its presence in the United States.
For more information about the product portfolio and U.S. wholesale opportunities, visit www.malindawines.com.
Media and Wholesale Inquiries
Malinda Distributors Inc.
Email: [email protected]
Website: www.malindawines.com
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