Level 3 Booth #3157
Immersive booth experience invites U.S. trade and consumers to discover the versatility of the authentic balsamic vinegar of Modena PGI
New York, NY — Mazzetti l’Originale is set to elevate its presence at the Summer Fancy Food Show in New York with an engaging tasting corner designed to offer visitors a hands-on, sensory journey into the world of premium balsamic vinegar of Modena.
Located within the Mazzetti booth #3157, the dedicated tasting area will showcase a curated selection of the brand’s products, allowing attendees to experience firsthand the depth, balance, and versatility that define authentic balsamic vinegar from Modena. From classic pairings to more unexpected flavor combinations, visitors will be guided through a variety of tasting opportunities that highlight both tradition and innovation.
The initiative reflects a growing trend in the U.S. food industry: experiential marketing and product discovery through direct engagement. By inviting guests to taste, compare, and explore, Mazzetti aims to create meaningful connections with buyers, chefs, and food enthusiasts alike.
“Our goal is to move beyond simply presenting products—we want to create a memorable experience,” said Gretha Guacci, Trade Marketing Manager for Mazzetti. “The tasting corner allows visitors to truly understand how the authentic balsamic vinegar of Modena PGI is made and how it can elevate everyday dishes.”
The Summer Fancy Food Show, one of the most influential specialty food events in North America, provides an ideal platform for Mazzetti to strengthen its relationships within the U.S. market. The tasting corner, located at Level 3 booth #3157, serves as a focal point for engagement, encouraging dialogue with distributors, retailers, and media representatives.
Through this immersive activation, Mazzetti l’Originale reinforces its commitment to bringing Italian excellence to life, demonstrating that balsamic vinegar of Modena is not just an ingredient, but a versatile tool for culinary creativity.