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MIC Food Launches "Meet the Menu Makers" Campaign

MIC Food Launches "Meet the Menu Makers" Campaign

Miami, FL – (June 27, 2024) MIC Food is excited to announce the launch of its "Meet the Menu Makers" campaign this June, spotlighting two of its most popular products: Big Banana® Sweet Plantain Slices and Big Banana® Sweet Plantain Rounds. This campaign celebrates the versatility, convenience, and authenticity of these premium plantain products, which are perfect for a wide range of culinary applications.

Big Banana® Sweet Plantain Slices and Big Banana® Sweet Plantain Rounds are designed to meet the needs of busy kitchens while delivering the highest quality. These plantains are pre-peeled, pre-cut, frozen, and ready-to-heat, making them incredibly convenient and easy to prepare in just a few minutes. Here’s why they stand out:

  • Naturally Sweet and High Quality: Picked and frozen at the peak of ripeness, Big Banana® plantains offer a naturally sweet flavor without the need for added sugars or preservatives.
  • Versatility: These plantains can be used in a variety of dishes, from sweet to savory, adding authenticity and appeal to any meal.
  • Global Appeal: As a staple food in many Latin, Asian, and African countries, plantains bring a touch of global cuisine to the table.
  • Convenience: Available in several cuts and with year-round availability, they offer consistent quality and ease of use for any kitchen.
  • Vertically Integrated Supply Chain: MIC Food Group operates 24 privately-owned and partner plants within 8 countries, guaranteeing consistent quality and supply flexibility for all customers.

“Our 'Meet the Menu Makers' campaign is about celebrating the essential role that our plantains play in enhancing dishes with their unique flavor and versatility,” says Valeria Lytton, Director of Marketing at MIC Food. “Whether you’re preparing a sweet dessert or a savory entrée, our Big Banana® Sweet Plantain Slices and Rounds are the perfect addition, delivering authentic taste and exceptional convenience.”

About MIC Food

Founded in 1987 by Alfredo Lardizabal Sr., MIC Food® is a Certified Minority Business Enterprise (MBE) and a family-run business that has become a cornerstone in providing authentic tropical flavors to households nationwide. From its humble beginnings in Miami, the company's dedication to quality, community, and family values has made it a leading supplier of ready-to-use frozen tropical fruits and vegetables.

Today, MIC Food operates as a vertically integrated supplier with 24 servicing plants across 8 countries in Latin America, offering flexible and cost-saving solutions to its global clientele.

Fact Sheet:

  • Company Name: MIC Food Group®
  • Founder: Alfredo Lardizabal Sr.
  • Year Founded: 1987
  • Specialization: Frozen, ready-to-use tropical fruits and vegetables
  • Distribution: Nationwide to restaurants, in-store delis, food manufacturers, and retail private label brands
  • Family-owned and Run Business
  • Certified Minority-Owned Business

MIC Food Media Contact:

Valeria Lytton

Director of Marketing
[email protected]

Follow MIC Food on Social Media:
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