Award-winning Bloody Mary Mocktail joins JetBlue.
LOS ANGELES — MiddleBar, the award-winning mixology company behind MiddleBar Mary, is taking its Bloody Mary game to 30,000 feet through a new partnership with JetBlue.
Beginning October 2026, JetBlue customers will be able to enjoy MiddleBar Mary on all routes, all cabins.
Created by longtime hospitality pros Corrie Scully and Renie Schoenkerman, MiddleBar Mary was developed to solve a deceptively simple problem: how to make a really good Bloody Mary. No fuss. No muss.
The result is a bold, savory Bloody Mary made with fresh, premium ingredients and built for ease. It can be enjoyed on its own as a zero-proof mocktail or paired with vodka, tequila, gin, or beer on-flight.
MiddleBar’s Bloody Mary has earned both People’s Choice and Judges’ Choice awards and has been served everywhere from elite bars and restaurants to boutique hotels and hospitality venues. Now it’s headed somewhere new.
Up.
“JetBlue has always approached travel differently, and we approach the Bloody Mary differently,” said Corrie Scully, co-founder and CEO of MiddleBar. “We crafted MiddleBar Mary because we believed people should be able to have a great Bloody Mary with all of life’s choice moments, especially at 35,000 feet.”
For MiddleBar, the partnership represents a major expansion of the Los Angeles-based company’s mission to bring a better Bloody Mary to the People.
“MiddleBar has always been about gathering, relaxing and enjoying,” said co-founder Renie Schoenkerman. “There’s something pretty wonderful about getting to bring that experience to the skies.”
About MiddleBar
MiddleBar is an award-winning mixology company founded in Los Angeles by Corrie Scully and Renie Schoenkerman. MiddleBar is a proud women- and LGBTQ-owned premium beverage brand dedicated to the art of gathering, relaxing, and enjoying. Born from a deeply rooted hospitality philosophy, we believe every single detail matters. We deliver true mixology in a can, obsessing over the perfect recipe so you don’t have to. In personality and hospitality, we are always at your service. Our signature MiddleBar Mary is a ready-to-enjoy Bloody Mary Mocktail made for enjoying all on its own or pairing with a favorite spirit. We hope that MINI MARY will serve as the ultimate catalyst for genuine connection and shared joy.
For more information, visit www.middlebar.com.