New York, NY (April 22, 2026) – Peanut Butter & Co, a pioneer in the natural peanut butter category, today announced the launch of Farmer & Friends, a new line of peanut butter made from peanuts grown on the company’s own farm in Randolph County, Arkansas, and by neighboring farms in the same growing community.
Launching on Earth Day, Farmer & Friends highlights a more transparent and community-driven approach to sourcing. It’s the first peanut butter with national distribution made exclusively from peanuts grown by a single peanut-growing community, offering consumers a more direct connection to where their food comes from.
Unlike conventional peanut butter supply chains that blend peanuts from multiple regions, Farmer & Friends emphasizes traceability, consistency, and community impact.
Farmer & Friends is made with just one ingredient – peanuts, which get a deep, rich roast for an unforgettable, full-bodied peanut flavor. Less processing results in a slightly coarser grind that it still spreadable and spoonable. Available in both smooth and crunchy varieties, Farmer & Friends is now available at Sprouts Farmers Market locations nationwide and directly from the Peanut Butter & Co website at ilovepeanutbutter.com
“Farmer & Friends is about bringing people closer to the source of their food,” says Lee Zalben, Founder and CEO of Peanut Butter & Co. “By sourcing peanuts grown on our farm and by our neighbors, we’re able to support our local agricultural community and deliver exceptional quality, freshness, and flavor in every jar.”
During his 25+ years leading Peanut Butter & Co, Zalben met so many amazing peanut farmers that he was inspired to follow them into agriculture with the goal of one day making a peanut butter with peanuts he grew. Greg Baltz, a prominent farmer in Northeast Arkansas who grows peanuts as well as corn and rice has been working with Lee and Peanut Butter & Co since 2018 to help realize the vision. Baltz’s expertise and guidance has been integral to bringing the idea to fruition.
"Peanut Butter & Co. is leading the way with the first ever farm-to-shelf peanut butter,” says Ryan Lepicier, President & CEO of the National Peanut Board, which represents USA peanut farmers and their families. “This single ingredient peanut butter delivers a unique flavor and USA-grown quality consumers can trust. More than two decades ago, Peanut Butter & Co was first-to-market with unique flavors of peanut butter, and this is another monumental first for an iconic brand.”
About Peanut Butter & Co
Peanut Butter & Co is a leading natural peanut butter brand known for its innovative flavors and commitment to simple, high-quality ingredients. Founded in 1998, the company has been a trailblazer in the peanut butter category, offering products that combine great taste with thoughtful sourcing. Learn more at ilovepeanutbutter.com
Media Contact:
Stacey Geiser, Peanut Butter & Co
[email protected]