Rare Breed Coffee’s ‘Brain Waves’ 100% recyclable cans feature art-forward designs aimed at mental clarity. Photo: Rare Breed Coffee
New functional coffee delivers sustained focus, flavor and zero-waste packaging.
NASHUA, NH — April 10, 2026 — Rare Breed Coffee announces the launch of Brain Waves, a new functional coffee designed to enhance focus, stamina, and cognitive performance without the jitters. Brain Waves is available at rarebreedcoffee.com.
Precision Energy, Coffee-First Flavor
While many functional coffees mask the taste of coffee with heavy additives or supplements, Brain Waves remains coffee-forward. It is a premium, organic, dark roast coffee characterized by a full body and robust flavor profile.
The "Focus Blend" is seamlessly integrated to deliver performance without compromising the ritual of a great cup of coffee:
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L-Theanine + Caffeine: Provides smooth, jitter-free energy.
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Cordyceps Mushroom: Supports physical stamina and endurance.
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Citicoline: Enhances memory and cognitive function.
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L-Tyrosine: Maintains mental clarity under stressful conditions.
The result is what Rare Breed calls “locked-in energy”—a sustainable, high-flavor alternative to high-sugar energy drinks and traditional coffee spikes.
Sustainability & Style
True to Rare Breed’s ethos, Brain Waves is packaged in 100% recyclable and upcyclable cans. The packaging features vibrant artwork designed to mirror the mental clarity and creativity the coffee aims to unlock.
“Over my career, I’ve learned that sustained focus is everything—you can’t rely on spikes if you want to perform. Brain Waves stands out because it delivers clean, controlled energy. It’s a smart upgrade for anyone who takes their performance seriously.”
— Toney Freeman, IFBB Pro Bodybuilder (“The X-Man”)
“Brain Waves is about more than just energy; it’s about control. We built this to crush fatigue and sharpen the mind for people juggling demanding lives, all while staying true to our zero-waste commitment.”
— Emeran Langmaid, VP of Operations, Rare Breed Coffee
About Rare Breed Coffee
Rare Breed Coffee roasts coffee for people in the busiest season of their lives—those who demand more from their daily cup. They roast certified organic coffees, crafting a smooth, balanced experience that fits seamlessly into modern routines. Committed to sustainability, Rare Breed’s packaging is made from 100% recyclable, post-consumer materials—because choosing uncommon shouldn’t come at the planet’s expense.
Media Contact
Emeran Langmaid
[email protected]
603-578-3338