Strategic distribution agreement brings Rare Breed Coffee products to grocery retailers across the United States.
NASHUA, NH — June 2026 — Rare Breed Coffee is pleased to announce a new distribution partnership with Whisha Specialty Coffee Distributors, a respected specialty coffee distribution company known for connecting premium coffee brands with grocery retailers across the United States.
The partnership marks an important step in Rare Breed Coffee's continued growth as the company expands availability of its specialty coffee offerings, including Brain Waves, its recently launched functional coffee, to grocery consumers nationwide.
Founded on a shared passion for great coffee, service, and long term relationships, Rare Breed Coffee and Whisha Specialty Coffee Distributors are uniquely aligned in their approach to the industry. Both organizations believe that specialty coffee should be sourced responsibly, roasted with care, and supported by knowledgeable professionals who are committed to helping customers succeed.
In addition to its commitment to quality and sustainability, Rare Breed Coffee has built a loyal following through its bold, art driven packaging and distinctive brand identity. Designed to stand apart in a crowded coffee aisle, Rare Breed's products feature vibrant artwork that creates strong shelf presence while reflecting the company's unconventional spirit and passion for specialty coffee.
"At Rare Breed Coffee, we've always focused on creating distinctive coffees that combine exceptional flavor with purpose," said Emeran Langmaid, Vice President of Operations at Rare Breed Coffee. "Whisha's commitment to quality, customer service, and specialty coffee education makes them an ideal partner. We're excited to work together to bring our products to more grocery retailers and consumers across the country."
Whisha has built a reputation for representing premium coffee brands and helping customers navigate a rapidly evolving coffee marketplace. Their focus on relationship driven distribution and specialty coffee expertise aligns closely with Rare Breed Coffee's mission of delivering uncommon products without compromising quality, sustainability, or customer experience.
The partnership will make Rare Breed Coffee products, including certified organic coffees and Brain Waves functional coffee, more accessible to grocery retailers seeking differentiated offerings that meet modern consumer demand.
Rare Breed Coffee continues to invest in sustainable packaging and responsible business practices, utilizing 100% recyclable and upcyclable packaging across its product lineup. This commitment to innovation, quality, and environmental stewardship reflects values shared by both organizations.
As consumer interest in premium, functional, and sustainably produced coffee continues to grow, Rare Breed Coffee and Whisha Specialty Coffee Distributors look forward to helping more grocery retailers offer exceptional coffee experiences to their customers nationwide.
About Rare Breed Coffee
Rare Breed Coffee roasts coffee for people in the busiest season of their lives, those who demand more from their daily cup. The company crafts specialty and certified organic coffees designed to deliver exceptional flavor while fitting seamlessly into modern lifestyles. Rare Breed Coffee is committed to sustainability through the use of 100% recyclable and upcyclable packaging and a focus on responsible sourcing and innovation.
About Whisha Specialty Coffee Distributors
Whisha Specialty Coffee Distributors is a specialty coffee distribution company dedicated to connecting premium coffee brands with grocery retailers across the United States. Through a focus on quality products, exceptional customer service, and industry expertise, Whisha helps partners build successful coffee programs while supporting the continued growth of specialty coffee communities.
Media Contact:
Emeran Langmaid
Vice President of Operations
Rare Breed Coffee
[email protected]
603-578-3338