Fairfax, VT -- Today, Runamok announced that it was highlighted in Google’s fifteenth annual Economic Impact Report - a report that showcases how businesses, nonprofits, publishers, creators and developers across the United States are using Google’s digital tools to connect with the people and communities they serve. This year, businesses generated $1.75 billion in economic activity in Vermont. By using Google products, businesses increased their online presence and were able to continue connecting with customers in 2023.
After using Google’s tools and services Runamok saw significant results:
Eric Sorkin, Runamok’s CEO, credits Google Trends and Google Ads with helping them build a “tech-forward” brand and reach beyond borders from their rural home base. Now, 40 percent of their e-commerce sales come from Google Ads. “They reach a lot of our wholesale customers, buyers, investors, customers–everybody. There’s a ripple effect from every Google Ad,” Eric says. “The capacity to reach a national audience, to tailor our ads, to get in front of exactly who we want to get in front of–it's miraculous.” The Runamok team also turns to search trends to refine product names and find new ideas, and uses Google Workspace to help them run operations across their production facility. “When the pandemic hit, we were already working with remote meeting tools, Google Docs, and Sheets,” Eric says. “Most people have an idea in their mind of what running a farm looks like. The reality is that there's a lot of office work as well. These tools help us collaborate in a way that wasn’t possible 15 or 20 years ago.”
“There’s a ripple effect from every Google Ad. They reach a lot of our wholesale customers, buyers, investors, customers–everybody.” - Eric Sorkin, CEO
“Runamok is among the many American businesses that leveraged digital tools in 2023 to connect with customers. According to a new poll, 89% of U.S. SMB leaders use digital tools to find new customers, and 88% use them to retain existing ones. Additionally, many SMBs already use AI to save time and money and identify growth opportunities. 82% of SMB leaders who use AI tools in their business say they’ve already seen positive outcomes."
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Contact:
Dan Robbins
[email protected]