Seen Nutrition will announce the gift on World Osteoporosis Day at the National Spine Health Foundation luncheon in Chevy Chase, Maryland.
ITHACA, N.Y., October 1, 2026, Seen Nutrition, a bone health nutrition startup that innovated the first dietary calcium chew, is celebrating women's strength across generations through its "Generations of Strength" campaign. This campaign will culminate in a combined $10,000 donation benefiting the Bone Health and Osteoporosis Foundation (BHOF) and the National Spine Health Foundation.
Seen Nutrition co-founder and co-CEO Adrienne Bitar, PhD, will announce the donation at the National Spine Health Foundation's Stand Strong luncheon on October 20, World Osteoporosis Day. Seen Nutrition also serves on BHOF's Corporate Advisory Roundtable.
Running from September 20 through October 20, the campaign invites women to answer one question: "What does strength mean to you?" Through short videos and a social media Carry Your Strength Challenge, participants carry something unexpected and share the ways they build, express and pass strength from one generation to the next.
The initiative brings together customers, affiliates and partner organizations to connect conversations about women's strength with greater attention to bone health.
"As a pharmacist, I want women to think about bone health before a fracture makes it urgent," said Jennifer Han, PharmD, co-founder and co-CEO of Seen Nutrition. "Generations of Strength asks women to start that conversation with their mothers, daughters and friends. We're proud to support two organizations helping people protect their bone and spine health."
Co-founded by Bitar and Han, Seen Nutrition created the first dietary calcium chew made entirely from real foods. Osteoporosis education is at the core of their company. “With our webinars, Facebook group, and conference participation, we are hoping to broaden the reach of osteoporosis education and advocacy,” Bitar commented.
Participants can join the campaign by sharing their own strength stories, tagging @thecalciumqueens and using #SEENSTRONG.
To learn more, visit seennutrition.com.
About Seen Nutrition
Seen Nutrition is an Ithaca, New York-based company co-founded by Jennifer Han, PharmD, and Adrienne Bitar, PhD. Learn more at seennutrition.com or follow the company @thecalciumqueens on social media.
Media contact
Seen Nutrition Communications
(607) 216 - 8722
[email protected]