With growing consumer validation across D2C, Amazon, specialty retail, and food-service formats, the clean-label condiment brand introduces four sauces inspired by Spain’s Canary Islands
Simrancooks, the clean-label, small-batch condiment brand bringing globally inspired flavor to modern home kitchens, continues to grow stronger in both its offline and online presence across the USA today under the expansion of its portfolio of The Red Drizzler Hot, The Red Drizzler Mild, and The Red Hot Honey Drizzler.
The new sauces are linked closely to the brand’s next phase of growth as it expands from its flagship sofrito cooking base, The Mother Mix, into a broader range of finishing sauces and drizzles designed for everyday cooking, entertaining, and food-service use.
Simrancooks has completed over 1000 consumer trials, and recorded 7x growth on Amazon, reflecting growing demand for clean-label pantry products that help home cooks add depth, speed, and global flavor to meals.
The brand’s D2C store currently features The Mother Mix, The Red Drizzler Trio, individual Hot and Mild Red Drizzlers, The Red Hot Honey Drizzler, and a one-gallon food-service format of The Mother Mix, signaling the company’s movement beyond single-product retail into consumer, specialty, and professional kitchen use cases.
From Family Recipe to Scalable Pantry Platform
Founded by Simran Khiantani, Simrancooks began with the first Made in USA Canary Islands-inspired family recipes that became The Mother Mix, a Spanish sofrito-style cooking base made with tomatoes, onions, green bell peppers, garlic, extra virgin olive oil, smoked paprika, turmeric, and spices. On Amazon, The Mother Mix is positioned as a ready-to-eat Spanish paella sofrito cooking base made in the USA, clean-ingredients, vegan, gluten-free, nut-free, and with no added sugar.
The product was created for busy consumers who want the richness of slow-cooked flavor without spending hours building a base from scratch. It is designed to support a wide range of dishes, from paella, shakshouka, rice, seafood, and proteins to eggs, vegetables, tacos, pastas, bowls, and weeknight meals.
“Simrancooks started with one family recipe, but the response from consumers has shown us that the need is much bigger,” said Simran Khiantani, Founder of Simrancooks. “People want food that feels homemade, global, clean, and easy to use. With The Red Drizzlers, we are giving home cooks a way to finish, lift, and transform everyday meals in seconds.”
Consumer Feedback Points to Versatility, Clean Ingredients, and Everyday Use
Across public product listings, consumer and editorial feedback has consistently centered on Simrancooks’ versatility, ingredient quality, and ease of use.
On the Simrancooks website, one visible customer review for The Red Drizzler Hot notes that they have been using it “every single day,” while another describes it as a “pantry staple” used across Indian recipes, salads, soups, and protein bowls. The same product page also includes customer remarks calling it “The drizzle with a sizzle” and “Love love love !!!! Amazing.”
On Ubuy, where The Mother Mix is listed as an imported U.S. product, the product has a visible 5.0 rating from one customer rating and is described in the platform’s editorial review as having a rich, vibrant, homemade-like flavor profile, with noted use across rice, vegetables, paella, proteins, tacos, and weeknight meals.
On Amazon, The Mother Mix is listed as a ready-to-use cooking base that simplifies meal preparation while bringing Spanish-inspired flavor to paella, rice, seafood, vegetables, and proteins. The page also highlights the product as a small-business brand sold by Simrancooks and artisan-made in the USA.
Introducing The Red Drizzler Line
The Red Drizzler line is inspired by mojo rojo and mojo picón, the beloved red sauces of Spain’s Canary Islands.
The Red Drizzler, Mild is described by the brand as a smoky, savory, endlessly drizzlable mojo rojo for consumers who want “all the flavor, less of the fire.” The product is positioned for sandwiches, fries, bowls, tacos, vegetables, and cheese boards, and is listed as vegan, gluten-free, nut-free, with no added sugars, no artificial colors, and no preservatives.
The Red Drizzler, Hot, is positioned as Simran’s spiciest take on Spain’s mojo picón — a garlicky red sauce with real chili heat and a smoky finish. The retailer describes it as made with real chili peppers, garlic, and red bell peppers, with no artificial colors, preservatives, or added sugars, and recommends it over eggs, tacos, grain bowls, sandwiches, wraps, crusty bread, and snacks.
The Red Hot Honey Drizzler adds a sweet-heat profile to the range, designed for consumers looking for a finishing sauce that can move between savory and sweet occasions — from pizza, cheese boards, fried chicken, and roasted vegetables to sandwiches, breakfast dishes, grilled proteins, and entertaining spreads.
Together, the new launches expand Simrancooks from a cooking base into a broader flavor platform that can support the full meal journey — from building flavor in the pan to finishing dishes at the table.
Trade and Editorial Recognition
Simrancooks’ Red Drizzler line has also begun receiving specialty food attention. In February 2026, Food & Beverage Magazine selected The Red Drizzler, Mild as part of its “Editor’s Top Picks: Specialty Items,” describing it as a vibrant, silky mojo rojo inspired by a family recipe and rooted in Canary Islands culinary tradition. The publication highlighted its versatility across eggs, grilled vegetables, seafood, roast chicken, sandwiches, grain bowls, and snack boards.
The brand’s presence on specialty platforms such as Here Here Market also supports its emerging positioning within the independent maker, specialty food, and premium pantry ecosystem. Here Here Market describes Simrancooks as a brand on a mission to help home cooks create flavorful, healthy meals effortlessly through versatile, clean, allergen-friendly ingredients.
Food-Service Opportunity
As part of its growth, Simrancooks is also expanding into professional kitchen formats with The Mother Mix Food Service 1 Gallon offering. This creates a stronger opportunity for the brand across restaurants, caterers, prepared-food counters, cafés, specialty grocers, and commercial kitchens looking for consistent, ready-to-use bases that reduce prep time while maintaining flavor integrity.
This food-service format strengthens Simrancooks’ positioning as more than a consumer condiment brand. It places the company within a larger conversation around labor-saving culinary solutions, consistency, multicultural menu development, and clean-label ingredients for professional kitchens.
Availability
The Simrancooks range, including The Mother Mix, The Red Drizzler Hot, The Red Drizzler Mild, The Red Hot Honey Drizzler, and The Mother Mix Food Service 1 Gallon, is available through www.simrancooks.cooking, Amazon, select specialty retailers, and online specialty platforms, including Here Here Market. The brand is also available through upcoming culinary pop-ups and retail activations across the U.S.
About Simrancooks
Simrancooks is a clean-label, small-batch condiment brand founded by Simran Khiantani. Inspired by family recipes, Spanish Canary Islands culinary traditions, and the realities of modern home cooking, the brand creates versatile cooking bases and finishing sauces that help consumers bring deeper flavor to everyday meals with ease.
The brand’s flagship product, The Mother Mix, is a Spanish sofrito-style cooking base developed to simplify meal preparation while delivering rich, slow-cooked flavor. With the launch of The Red Drizzler line and the introduction of food-service formats, Simrancooks is expanding into a modern global pantry platform for home cooks, specialty retailers, and professional kitchens.
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