Philadelphia, PA (June 27, 2026) – Soom Foods, the chef-trusted tahini brand known for its silky-smooth texture and rich, nutty flavor, announced the launch of its new Tahini Squeeze Bottle line, designed to bring tahini out of the pantry and into everyday meals as an easy, versatile drizzle, condiment, and finishing sauce.
The new 12oz squeeze bottles feature Soom’s premium tahini in a mess-free, no-stir format, available in Everyday Tahini alongside two globally-inspired flavored options: Mediterranean Herb and Harissa. Designed for daily use, the line makes it easy for consumers to shake, squeeze, and drizzle tahini onto salads, grain bowls, roasted vegetables, proteins, sandwiches and more.
“We’re seeing a clear shift toward globally-inspired flavors, particularly Mediterranean cuisine, alongside growing demand for formats that are convenient and easy to use,” said Amy Zitelman, CEO & Co-Founder of Soom Foods. “By bringing tahini into a squeeze bottle, we’re meeting consumers where they are — seeking bold flavor, simple ingredients, and a mess-free format designed for everyday meals.”
For retailers, the line creates a new way to expand tahini beyond traditional pantry and recipe use. While Soom’s jars remain a staple for hummus, baking, and batch sauces, the squeeze bottles create incremental everyday occasions across condiments, toppings, dressings, and meal solutions. The line bridges the quality of Soom tahini with the ease and frequency of a condiment, helping shoppers see tahini as a simple way to make everyday meals more flavorful, wholesome, and complete.
Soom tahini is made with premium Ethiopian sesame seeds, known for producing a smoother, creamier tahini with balanced flavor. The squeeze bottle format removes common barriers to tahini usage — stirring, mess, prep, and uncertainty around how to use it — making tahini easier to incorporate into lunches, weeknight dinners, leftovers, and family meals.
“Squeeze bottles help change the way people think about tahini,” Zitelman added. “Whether someone is finishing a bowl, adding flavor to roasted vegetables, making a quick dressing, or squeezing tahini onto a sandwich instead of mayo or hot sauce, we want them to feel confident using tahini beyond traditional recipes like hummus. This launch is about evolving tahini from a specialty ingredient into an everyday habit.”
The new line will launch on Amazon in July 2026 followed by broader distribution.
About Soom Foods
Founded by sisters Amy, Shelby, and Jackie Zitelman, Soom Foods is a Philadelphia-based, women-owned company on a mission to make tahini a more popular ingredient in the US. Trusted by award-winning chefs and home cooks alike, Soom’s tahini products are known for their creaminess, exceptional flavor, and versatility. From fluffy hummus and creamy sauces to moist baked goods, Soom is redefining how tahini is used in everyday cooking. Discover 100+ ways to use tahini on SoomFoods.com and Soom Foods' Instagram.